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The post Interview with Matthias Noback appeared first on Voices of the ElePHPant.
Let’s look at how Laravel helps us write controllers that force a user download without creating a file on the server and how to write tests for streamed downloads.
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The post Testing Strea...
Last week, I did some system updates, and then decided to compile the most recent PHP releases. I've used phpbrew to manage multiple PHP releases for a number of years, and having it install a new version is fairly routine. Except this time, it wasn't. Due to updates I installed, I was getting e...
The last few months I gave a talk on how to get started with event sourcing at several conferences and user groups. I took the time to record the talk at home. It's now published on YouTube so everybody can enjoy it. The video below is targeted at newcomers to event sourcing. We'll first explain a ...
You may have seen a much-circulated story, allegedly posted on CNN’s website, in which a Cornell University student claims to have lost 37 pounds through a diet regimen consisting of apple cider vinegar and supplements of Garcinia cambogia, a type of tropical fruit.
If it is not immediately obvious to you, this is an internet ad for weight loss supplements, not a CNN story. The woman interviewed in the story doesn’t exist. Apple cider vinegar and Garcinia cambogia do not do what the ad claims they do, and can in fact be harmful when taken as suggested.
Everything about this ad is a lie. It lies about big things that could hurt people’s health and it lies about stupid little things like celebrity diets. It is a lie smothered in lies and served open-faced on a bed of lies. Let’s unpack this.
Fact: A good way to tell where a story is from is to look at where the story is from. If I were to write, “This story you are reading on www.gov.uk represents official UK policy on phony diet ads,” you could look at the top of your browser and see that you are in fact on qz.com and I am lying. CNN’s URL is cnn.com, not independant-research.com, and that is not how “independent” is spelled.
Fact: There is no Suzanne Pischner on LinkedIn or Twitter. Her byline appears only on other fishy-looking weight loss ads, including one purporting to be from TMZ posted under the URL trompe l’oeil tmzf.itness.co. Suzanne, if you are real and reading this, please send a notarized birth certificate to hi@qz.com.
There is no Amanda Haughman in Cornell’s current student or alumni directories. In December, a nearly identical ad for a product called “Premiere Garcinia Cambogia” labeled a completely different woman’s photo as “Cornell student Amanda Haughman.” A lifestyle blogger pointed out that the photo was in fact of a Scottish woman named Seana Forbes, and was taken from a YouTube ad for a fitness app.
An independant-research.com story dated March 13 said Amanda was a Cornell student. In similar ads dated March 14, she went to Harvard or Stanford. A Google image search turns up ads describing the same blond woman with the too-big jean shorts as a student at UCLA, Michigan State University, the University of South Wales, and the National University of Singapore. Amanda Haughman is either a privacy-minded global scholar or—and this is just a theory—not a real person.
Fact: The image of the man identified as Mark was lifted from a 2015 story in the Daily Star, a UK daily tabloid, about a man named Mark Smithers. Here a pellet of truth is dropped in the rabbit hutch of lies: there is a Mark and he did lose weight. But he did not use this product and is not a close friend of Amanda, who is not real.
Fact: Amanda can’t sit. She has no lower extremities. She doesn’t exist.
Fact: The photo labeled “2016” is from 2015; the one labeled “2015” is from 2014. No such interview with McCarthy exists. In actual interviews, McCarthy has politely rebuffed repeated requests to talk about if or how she may have lost weight, for the same reason US speaker of the house Paul Ryan has never released his colonoscopy reports—it’s nobody’s business and it’s a kind of weird thing to ask about in the first place.
This is where TrimGenesis’s claims go from absurd to potentially dangerous. Hydroxycitric acid (not “hydroxycitcric,” as above) is a type of citric acid found in many tropical plants, including Garcinia cambogia. In the world of unregulated supplements, “natural” is an often-abused term that has no bearing on how safe or effective a product is. Arsenic is naturally occurring. Mercury is naturally occurring. Nature makes a lot of stuff. Humans aren’t supposed to eat it all.
A 1998 study in the Journal of the American Medical Association found no significant difference in weight loss between participants who took Garcinia cambogia and those who took a placebo. A 2011 meta-review in the Journal of Obesity found that while there was some evidence of short-term weight loss in patients using the supplement, those that took it were also twice as likely to have bad gastrointestinal side effects. Another 2013 review of 17 studies deemed Garcinia cambogia safe for human consumption, but concluded that its effect on weight loss was unclear.
The unproven benefits of Garcinia cambogia have not stopped assorted hucksters from pushing it as a weight loss wonder drug; television personality Mehmet Oz called it “a revolutionary fat buster” on a 2012 show.
“I don’t get why you need to say this stuff ‘cause you know it’s not true,” Claire McCaskill, a Democratic senator from Missouri, said at a 2014 Senate hearing on Oz’s false claims (quoted in this actual CNN story).
“I do personally believe in the items that I talk about on my show. I passionately study them,” Oz, a trained surgeon, responded. This is an acceptable defense for an amateur Bigfoot hunter, but not a scientist.
Fact: Several claims follow; they are all bogus. There have been zero clinical studies on the effects of apple cider vinegar combined with Garcinia cambogia.
The ad never discusses the supposed benefits of drinking the apple cider vinegar, though here “Suzanne Pischner” may be relying readers’ previous familiarity with the subject. A long-time favorite of health food advocates, apple cider vinegar is increasingly popular as a home remedy for maladies including sore throats, high cholesterol, high blood sugar, acne, and jellyfish stings.
“There is ample scientific evidence” that vinegar does in fact help control blood sugar, if taken as one tablespoon diluted in a cup of water at the start of a meal, says Carol Johnston, a professor and associate director at Arizona State University’s School of Nutrition and Health Promotion. “The evidence on weight loss is meager but there are hints of this—particularly in the rat model,” she added. “If vinegar impacts body weight, it is very subtle and not what most have in mind when they start a weight loss trial.”
The active ingredient in apple cider vinegar that helps control blood sugar (and possibly weight) is acetic acid, which is found in all vinegar. And while drinking one to two teaspoons in water as recommended by Cornell/Harvard/MSU/National University of Singapore grad Amanda Haughman probably isn’t harmful to most people, it’s worth remembering that vinegar is an acid, and drinking acid straight can be dangerous.
Ultimately, the ad serves apple cider vinegar as a folksy side dish to a weight loss supplement that could have harmful side effects. The US Food and Drug Administration says weight loss supplements, including those purporting to contain Garcinia cambogia, often contain undisclosed ingredients, including active drugs.
The danger of weight-loss related fake news is that—like their political counterparts—they make ridiculous claims that can distract from the fact that they are still lies masquerading as the truth, and could end up hurting someone.
In memory of Amanda Haughman (1995-2017), a victim of the Bowling Green Massacre.
Garcinia cambogia extract is non-toxic, tasteless, odorless powder and found to be very effective herbal alternate for controlling obesity and cholesterol by inhibiting lipogenesis in our body.
Access Report Details at: https://www.themarketreports.com/report/global-garcinia-cambogia-extract-market-research-report
Garcinia Cambogia has been used for thousands of years in the Orient as a food supplement. It is used as an appetite suppressant and to inhibit the absorption and synthesis of fat, cholesterol and triglycerides.
The global Garcinia Cambogia Extract market is valued at xx million US$ in 2018 is expected to reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
This report focuses on Garcinia Cambogia Extract volume and value at global level, regional level and company level. From a global perspective, this report represents overall Garcinia Cambogia Extract market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan.
Key companies profiled in Garcinia Cambogia Extract Market report areXi’an Lyphar Biotech, Shaanxi Fuheng (Fh) Biotechnology, Shaanxi Guanjie Technology, Wuhan Vanz Pharm, Hunan Kanerga Pharmaceutical Sales, Two Blue Diamonds, Maruti Futuristic Pharma, Kinal Global Care, Nutra Graceand more in term of company basic information, Product Introduction, Application, Specification, Production, Revenue, Price and Gross Margin (2014-2019), etc.
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Table of Content
1 Garcinia Cambogia Extract Market Overview
2 Global Garcinia Cambogia Extract Market Competition by Manufacturers
3 Global Garcinia Cambogia Extract Production Market Share by Regions
4 Global Garcinia Cambogia Extract Consumption by Regions
5 Global Garcinia Cambogia Extract Production, Revenue, Price Trend by Type
6 Global Garcinia Cambogia Extract Market Analysis by Applications
7 Company Profiles and Key Figures in Garcinia Cambogia Extract Business
8 Garcinia Cambogia Extract Manufacturing Cost Analysis
9 Marketing Channel, Distributors and Customers
10 Market Dynamics
11 Global Garcinia Cambogia Extract Market Forecast
12 Research Findings and Conclusion
13 Methodology and Data Source
The great thing about typography is that it always makes sense. You do not need to read between the lines to get the point of an idea. Everything lies just on the surface. But, even though it’s self-explanatory, type is still able to provide our designs with a compelling, story-like feel.
And when typography is the driving force behind brand identity, it always catches an eye. Even though it does not possess all of the same qualities as other types of art, it is still very flexible. It can be minimal or, on the contrary, wildly extravagant. It can be monochromatic or packed with bright colors. It can feature common type families or custom ones.
Indeed, typography-centric designs can be incredibly creative, exquisite and multi-faceted. To prove this in practice, we have put together a roundup of splendid examples where typography plays the first fiddle. Each and every masterpiece in our collection will delight you with not only realization, but also an idea that is simply brilliant.
The name of the project speaks for itself. Publishing is widely associated with books; therefore, the author has used the word “book” set in an eccentric custom font as a basis for the design. Not only is it featured in the logotype, but also in the background and decorative elements. Concentric circles that can lead eyes wherever you need them to stand behind the beauty of this unique design. Although Maurizio Pagnozzi may have taken it a little too literally, the result is fantastic.
Letter “A” is the heart and soul of this project. The idea is simple yet clever. The team of the creative studio Pop & Pac shows us how the minimal approach can shine when in the right hands. Inspired by beautiful the “rotational” designs of Frank Lloyd Wright and some other famous artists, they managed to demonstrate their unique take on reinterpreting geometry.
This project falls into the group of artworks that stick to the “less is more” principle. The design is incredibly oversimplified. This does not mean that it is boring or primitive. On the contrary, it charms with the complexity of forms and intricacy of an idea. Smooth curved lines that do not have any beginning or end form each letter as well as decorative details.
The personal branding of Dianne Butial screams out the eagerness of the artist to create bold ideas. Without a doubt, her current project made a statement, and a skillful play with typography helped her to do this. The beautifully elongated letterforms have transformed a simple word into a decorative tool. It is used as a logotype as well as the pattern for prettifying the back side of the business card, along with some other stationery items.
Pooja Bhapkar and her branding project naturally catch an eye with its whimsical design. The beautiful, hand-crafted typography aims to tell readers a colorful story. It is so expressive that you do not need any other decorative elements. The typographic centerpiece is bold, multifaceted, bizarre and truly unique.
If you find yourself trying to guess what this is, then you might be unfamiliar with the Arabic language. I highly recommend you to dive in because you are missing something interesting and inspiring. The Arabic alphabet, as well as the East Asian alphabets, have a unique charm and a powerful personality that are difficult to resist. And this concept created by Tariq Yosef is a vivid proof of that.
Using the simplest geometric shapes, the artist has created fantastic letterforms. They are bold, playful and just inspiring. Although the concept was created to please the eyes of visitors to Amman design week, it is hard not to notice its enormous potential for enriching brand identity.
Much like in the previous example, a beautiful Arabic alphabet occupies the center stage here. It is used to create the logo as well as the pattern for decorating other elements of brand identity. Simple geometric forms and a gorgeous blue color easily convey a lovely atmosphere of the hotel for which the concept was created.
This concept by Happycentro may look a bit like archAssist by Pop & Pac Studio, featured at the beginning of our article. Here, the team also bets on lots of space, primitive geometric shapes, and a halftone effect for spicing things up.
However, they are different. In the case of Premio AV 5th edition, there are two symbols: “A” and “5”. Together they represent the fifth anniversary of the magazine «AV». And, there is no mystery – the design is clear and explicit.
Typography and a well-thought-out color palette are the two main components of personal branding created by Daniela Flores Chacón. Note, it does not look girlish or schmaltzy. On the contrary, it looks serious and businesslike, making it a strong player in the masculine world as well. Taking the word “hey” as a central element of the design, Daniele has created a pattern that is used for enriching the background. It is also featured on the back side of the business card, serving as a welcoming message.
Our collection wouldn’t be complete without Chalkboard Lettering Stationery Set by Lisa Nemetz. It is an entire direction that has both its fans and haters. The project feels rustic, authentic and hipster-like. The most inspiring aspect lies in an intricate combination of words and decorative details. It is here where typography blossoms.
Even though this kind of lettering demands a chalkboard-like surface to reveal its beauty, nevertheless, grainy surfaces of various colors as well as non-uniform backgrounds will do the trick – giving you lots of room for creativity.
When it comes to business cards, notebooks and other types of stationery that are seen in brand identity projects, you need to be rational, reasonable and conservative. After all, you are limited by space. However, even though you are obliged to fit your idea onto a small sheet of paper, you aren’t restricted by your imagination.
Using typography as a tool for creating the entire entourage is a way out. With a selection of custom type families, you can go for a minimalistic approach like Pop & Pac Studio did with their concept “archAssist” or highly-decorative one like Pooja Bhapkar did with her branding.
Not only will it stand behind the overall beauty, but it will also support the message and communicate the story behind the brand. Typography was, is, and always will be a valid option for your design projects – regardless of their scale.
The post Using Typography to Establish Brand Identity appeared first on Speckyboy Design Magazine.