Our Mobile Planet – Statistics On Smartphone Usage & Mobile Attitudes
For any project, knowing the market, its size and behaviors/expectations of the users is a must. Same for web design.. and mobile web design.
Our Mobile Planet is an effort managed in partnership by Google, Ipsos and the MMA (Mobile Marketing Association) for understanding the mobile user and how they consume mobile.
With a fresh data behind, it is possible to drill-down into the statistics by selecting categories (penetration, behavior, activities, e-commerce and advertising), their sub-categories and countries.
Also, Our Mobile Planet allows filtering the results with other variables like age or gender and change the chart type that results are displayed.
The results can be exported in .CSV, .XSL and .PNG formats.
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