If you’re thinking about switching to direct to consumer (D2C) marketing, you’re probably wondering how to do D2C marketing effectively. D2C marketing involves selling directly to consumers, rather than using a third-party to sell your products, which helps your company reap more profit.
It’s a daunting process, however, to sell your products on your own.
Luckily, you aren’t the first company to take the D2C approach. You can look to other D2C companies for inspiration.
On this page, we’ll provide you with six D2C website examples to inspire your D2C marketing strategy. Keep reading to learn more and subscribe to our weekly newsletter for the latest tips and tricks in marketing!
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First on our list of examples of D2C brands is BarkBox. BarkBox is a dog subscription service that sends toys, treats, and chews each month to subscribers. The boxes have a monthly theme to keep their products fresh and interesting for their audience.
With BarkBox’s subscription service, every consumer gets the themed box for each month. Consumers don’t pick the theme they want or subscribe to a specific theme. This style means that every subscriber receives the same box, creating a sense of community among subscribers.
BarkBox encourages their subscribers to share photos of their dogs with the box on social media using hashtags like #BarkBoxDay or to tag them in their posts. It helps BarkBox generate a lot of buzz around their brand.
What you can take from this D2C marketing example
Creating a sense of community is key for direct to consumer brands.
Since you don’t have the brand trust from a third-party like Walmart or Target, you must build trust in your brand. By creating a sense of community and encouraging people to share their experience with your brand, you can help build a strong community that trusts your business.
2. Dollar Shave Club
Perhaps one of the most well-known D2C website examples, Dollar Shave Club, embodies the spirit of creating a brand that relates to its audience and appeals to them creatively. This company wanted to create a way to sell razors and other grooming products directly to consumers through a subscription.
Dollar Shave Club came into a market with big competitors, like Gillette and Schick, which meant they had to stand out from these big brand names. As a result, Dollar Shave Club started by taking a creative approach with their marketing.
This video has over 26 million views and boosted Dollar Shave Club’s subscribers. The video launched and went viral in 2012. Two years after the viral video launch, Dollar Shave club raked in $65 million in sales.
As Dollar Shave Club continued to grow and gain steam, it stuck to quirky advertisements that humanized its brand and made it stand out from other companies. This example from Dollar Shave Club’s Father’s Day promotion focuses on “dad bods” and how all “bods” are welcome to join the club.
The commercial is quirky, funny, and creative, yet true to Dollar Shave Club’s brand.
What you can take from this D2C marketing example
There are two big takeaways from this D2C website example that you can implement into your strategy.
First, don’t be afraid to get creative with your marketing. Take an out-of-the-box approach that will help your brand stand out from the competition. Being unique will make you more memorable in your audience’s eyes.
Second, stay true to your brand. Dollar Shave Club is one of the best D2C website examples because they’re authentic and stuck to their brand identity from the start. Establish your brand identity and showcase it.
3. Casper
Next on our list of examples of D2C brands is Casper. Casper is a mattress company that aims to take away the frustration of finding the right mattress. It only offers three styles of mattresses: The Original, the Nova Hybrid, and the Wave Hybrid.
To reach interested consumers, Casper utilizes social media to connect with its millennial audience.
Casper posts content on places like Twitter and shares content in a way that resonates with its target audience. This Twitter post about how to fall back asleep with the caption, “You up?” is a prime example of Casper appealing to its target audience.
Casper also partnered with influencers like Kylie Jenner to get more people interested in its products.
What you can take from this D2C marketing example
Invest in methods that help build your brand and reach your target audience. Don’t be afraid to reach out to influencers in your industry that can help you promote your brand. Whether it’s influencer marketing or social media marketing, use channels that will help you leverage your brand.
4. Away
Away, a luggage brand, also falls into our list of great D2C marketing examples. To stand out in its market, Away decided to position itself as a travel company. Away shares a variety of travel-related content and media for its audience.
In addition to posting travel content, Away also takes a fun approach with its social media to engage its audience. The company follows fun posting trends, shown in the example below, to resonate with its followers.
Away is one of the best D2C marketing examples because it takes an ordinary and mundane object, like a suitcase, and builds a fun and fashion-forward brand around it. The company creates an experience around the suitcase and make it interesting for its audience.
What you can take from this D2C marketing example
Create an experience rather than focusing on just selling the product. Creating an experience keeps people coming back to your products and your brand. It will help you build a loyal following and encourage people to buy from your business.
5. Glossier
Glossier is another one of our examples of D2C brands that do marketing well.
This brand sells makeup directly to consumers.
The most notable aspect of Glossier is the way the company interacts with its audience. First, instead of giving away products to influencers, Glossier gives away products to “superfans.” Superfans are people who purchase the most products or engage the most with the Glossier brand.
Glossier also encourages its followers to share posts about their personal experiences with Glossier. This company is big on user-generated content, which helps Glossier make itself more relatable for audiences.
What you can take from this D2C marketing example
Connect with your audience and encourage them to engage with your brand. You’ll want to inspire user-generated content so you can showcase your brand to your followers and build their confidence in your brand.
6. Billie
Last on our list of D2C marketing examples is Billie. Billie is a female product company that makes organic feminine care products. From razors to makeup wipes to shampoo, Billie offers products that are part of many women’s daily routines.
Billie offers subscription-only services for their razors and makeup wipes. Similar to Dollar Shave Club, Billie takes an approach that focuses on making buying these mundane items easy and so that you never run out or forget to get these important items.
What you can take from this D2C marketing example
Know your target audience. Billie focuses on everyday feminine products that their audience wants.
They know their audience wants products with no toxic chemicals, so they make a point to highlight that product feature throughout their site. You want to ensure you know your target audience well so you can highlight your products and selling points better.
Get started with D2C marketing today
Now that you’ve seen some D2C website examples, you can get inspired and start working on your D2C campaigns. If you aren’t sure where to start, WebFX is here to help.
With our D2C social advertising services, we help direct to consumer brands reach their target audience, engage with them, and drive more sales for their company.
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In this episode of "PHP Internals News" I talk with André Rømcke (Twitter, GitHub) about an RFC that he is working on to get asymmetric visibility for properties.
Hi, I'm Derick, and this is PHP internals news, a weekly podcast dedicated to demystifying the development of the PHP language. This is Episode 63. Today I'm talking with André Rømcke, about an RFC that he's proposing titled property write/set visibility. Hello André, would you please introduce yourself?
André Rømcke 0:38
Hi Derick, I'm, where to start, that's a wide question but I think I'll focus on the technical side of it. I'm been doing PHP for now 15 plus years. Actually started in, eZ systems, now Ibexa, met with you actually Derick.
Derick Rethans 0:56
Yep that's a long time ago for me.
André Rømcke 0:58
And well I came from dotnet and front and side of things. Eventually I learned more and more in PHP and you were one of the ones getting me deeper into that, while you were working on eZ components. I was trying to profile and improve eZ publish which what's left of the comments on that that point. A long time ago, though. A lot of things and I've been working in engineering since then I've been working now actually working with training and more of that, and the services and consulting. One of the pet peeves I've had with PHP has been properties for a long time, so I kind of wanted several, several years ago to look into this topic. Overall, like readonly, immutable. To be frank from our side that the only thing I really need is readonly, but I remember the discussions I was kind of involved for at least on the sideline in 2012/ 2013. Readonly and then there was property accessors. And I remember and there was a lot of people with different needs. So that's kind of the background of why I proposed this.
Derick Rethans 2:04
We'll get back to these details in a moment, I'm sure. The title of the RFC is property write/set visibility. Can you give me a short introduction of what visibility actually means in this contract, in this context?
André Rømcke 2:16
Visibility, I just use the word visibility because that's what doc usually in php.net says, but it's about access the property, so to say, or it being visible to your code. That's it on visibility but today we can only set one rule so to say, we can only say: this is either public, private, or protected, and in other languages, there are for good reasons, possibilities to have asynchronous visibility. So, or disconnected or whatever you want to call it, between: Please write and read. And then in, with accessors you'll also have isset() and unset() but that's really not the topic here at this point.
Derick Rethans 2:56
PHP sort of supports these kind of things, with it's magic methods, like with __get() and __set(). And then also isset() and unset(). You can sort of implement something like this, of course, in your own implementation, but that's, of course, ugly, I mean, ugly or, I mean there was no other way for doing it and I remember, you made have a user that in eZ Components that you mentioned earlier. What is the main problem that you're wanting to solve with what this RFC proposes?
André Rømcke 3:25
the high level use case is in order to let people, somehow, define that their
Truncated by Planet PHP, read more at the original (another 17389 bytes)
SEO has become one of my least favorite topics. It’s something that I’ll begrudgingly discuss with clients, but only when I have to. And writing about it? I’d rather hide under my bed. In some ways, it feels like one of the dark arts.
But here I am, attempting to change my own sentiment. Why? Because it’s simply too important to ignore. Both web designers and their clients need to have an understanding of how SEO works. More than that, a healthy realization of its pitfalls is also necessary.
It’s easy to develop the wrong expectations for SEO and the required effort it takes. And the market is littered with dubious claims – making it difficult to determine sound advice from hyperbole.
In an effort to provide some clarity, I reached out to a place I knew would have some answers: Yoast. The free version of their Yoast SEO plugin has over 5 million active installations – making it one of the most popular on the market. In addition, they provide a massive amount of sound advice on their company blog.
Yoast’s Edwin Toonen Talks SEO Essentials
The following is a short Q&A with Yoast content manager Edwin Toonen, where we dive into the essentials of SEO. Some answers have been edited for clarity.
What’s the most common SEO myth or misunderstanding that you see from users?
I think people tend to forget that SEO is a lot of work. While advances in technology have made it a lot easier to build a site, it hasn’t become much easier to rank with that site in search engines. So, you really need to put some effort into it!
At Yoast, we jokingly call SEO Seriously Effortful Optimization as that is what it is. With Yoast SEO, we are lowering the barrier of entry and giving everyone a fair chance at good results in the search engines.
Unfortunately, we can only do so much. We can’t write that epic piece of content for you. We can give you hints on what to improve, but we can’t set out a strategy for you. You need to put in the work.
Some people seem to think that you’re done with SEO once you install Yoast SEO. Of course, that’s not true — it’s only the beginning.
Should every piece of content on a website be optimized, or should the focus be on the most important content?
Ideally, you should have thought about every piece of content on your website. Every article or every page should have a goal.
Of course, that’s hardly how it works in practice. You might have a site with hundreds or thousands of posts and pages collected over many years. That is the reality for many sites.
In cases like this, you have to go through all that content and make hard choices — do I really need this? Do these pieces of content fit my goals? Do they bring traffic? Do they help my brand?
You can start going over everything and improve the pieces of content you want to keep while deleting and redirecting the ones you don’t need. In addition, you can also choose to merge a couple of low-value posts into a single really good one.
And then, there’s cornerstone content. These are the epic, all-encompassing articles that show your expertise and that you want to rank with the search results. These should be your main focus. Cornerstone articles should be updated and improved regularly. Linking your supporting, relevant articles to the cornerstone helps boost their importance.
For a small, local business on a tight budget, what would be the best area to allocate their SEO resources? Is there one investment that stands above the rest?
I always say you have to build an awesome business first. Make something that customers need to have or experience.
From there, get reviews and tend to them. Build a full Google My Business profile, including up-to-date information and great photos.
In addition, make sure that your site is properly optimized for local results and write high-quality, local-oriented content that can get you local links and citations.
If one had to choose between quality content and keyword repetition, what’s the better option? Do search engines really know the difference?
Content quality should be your number one priority. It’s one of the things that Google keeps hammering on about: improve your content. Search engines are smart enough to look beyond keywords, so it is better to find ways of improving your content instead of trying to fit in more keywords.
Of course, things like keyword density have taken on a different meaning as it is no longer about fitting in a certain percentage of keywords based on the length of the text. Today, metrics like this are more like a guide that helps you keep everything in check and warns you when you are overdoing it.
How often should SEO for existing content be reviewed and tweaked?
It depends, this is not set in stone. Some content does really well, even without touching it for years. Other pieces of content need constant tweaking to get results.
The main thing to remember is that you have to keep an eye on your content. You need to know what particular content needs to do and regularly check in Google Analytics if it does what you set out to do.
If it doesn’t work, you need to fine-tune it or replace it with something else. Of course, there’s a lot of room to experiment — and sometimes you get the best results accidentally. And keep at it — SEO is not about quick results.
The Keys to Effective SEO
A hearty thanks to Edwin Toonen and the team at Yoast for taking the time to chat! If anything, I hope this helped to separate some of the fact from fiction when it comes to search engine optimization.
As Edwin points out, SEO requires a good bit of work to find success. But even then, there’s no guarantee that the likes of Google will reward you with high rankings. To be sure, there will be some trial-and-error in the process.
In addition, we learned that content should have specific goals. If you want search engines to prioritize your content, it has to be both high-quality and focused.
Above all, SEO is something that both designers and clients need to stick with for the long haul. The game is always changing. Thus, it requires regular analysis and adjustments to stay on top.
Maybe SEO isn’t quite as bad as I’ve made it out to be? While it’s still not my favorite subject, this talk has helped me exorcise some of those past demons. Hopefully it did the same for you!
The PHP team is pleased to announce the second testing release of PHP 8.0.0, Alpha 3. This continues the PHP 8.0 release cycle, the rough outline of which is specified in the PHP Wiki. For source downloads of PHP 8.0.0 Alpha 3 please visit the download page.Please carefully test this version and report any issues found in the bug reporting system.Please DO NOT use this version in production, it is an early test version. For more information on the new features and other changes, you can read the NEWS file, or the UPGRADING file for a complete list of upgrading notes. These files can also be found in the release archive. The next release will be Beta 1, planned for Aug 06 2020.The signatures for the release can be found in the manifest or on the QA site.Thank you for helping us make PHP better.
Is there anything more iconic than a T-shirt? Worn by anyone from James Dean posing as a rebel and a heartbreaker, to streetwear fashion influencers like Olivia Palermo, T-shirts are one of the most impactful pieces of clothing today.
So the next time you’re preparing a design for a clothing line, apparel, merchandising, branding, or anything that requires your customers to get a sense of your style, make sure you use T-shirt mockups. Photo-realistic representations of what your designs will look like once printed to your clothing, T-shirt Photoshop PSD mockup templates allow you to turn your vision into reality with just a few clicks.
Today, we’re bringing you 20+ T-shirt mockups that work great for all kinds of projects; from branding and merchandising, to assessing the fit of your design for your next line of apparel.
These T-shirt mockups are perfect for internal presentations if your clients or top management need a little more convincing to see how brilliantly your designs fit their aesthetic. You can also use them to promote your products in your online store. You don’t even have to announce a new item; you can simply “test the waters” with photo-realistic mockups. Some of them are even modeled by people who fit your target audience!
And, of course, T-shirt mockup templates work like a charm for social media promotion!
Give your customers a realistic shopping experience, even if you are using this T-shirt mockup template for your online store. This versatile T-shirt mockup set comes with 4 PSD variations, depicting T-shirts with customizable labels and tags on neutral, wooden surfaces. These mockups work perfectly for light and dark designs!
Perfect for social media and online promotion, this T-shirt mockup template set for Photoshop offers 5 modeled T-shirt mockups for women. Featuring women wearing your T-shirts in urban environments, these mockups are perfect for engaging younger audiences. You’ll get gorgeous, photo-realistic results that work well with any color!
Realistic and versatile, these T-shirt mockup templates for Photoshop are perfect for showcasing your designs during internal presentations. Since the texture wrap is emphasized, these mockups turn your designs 100% more realistic in just a few seconds. You’ll get 3 presentation options (T-shirt back design included), as well!
Showcase your next collection with these professionally photographed T-shirt mockups, straight out of American Apparel catalogues! Featuring a male and a female model, this mockup allows you to add 2 different designs, as well as customize the shirt colors. These T-shirt mockups work great for social media promotion and ads.
Show your clients how well your design fits their branding with these T-shirt packaging mockups. Featuring 10 mockups, this set is easy to customize, and it is perfect promotional and presentational material. With 4 packaging types, 2 labels, business cards, and a bag, you’ll have everything you need!
Showcase a variety of designs and styles with these T-shirt mockup templates featuring three people (and three shirts). With one shirt prominent in the center, these T-shirt mockups make for perfect promo material on social media and online storefronts. They’re very easy to customize in Photoshop, as well!
Give the kiddos something cool with this easily customizable T-shirt mockup template for boys! Featuring a pair of jeans and sneakers, as well as a folded T-shirt, this mockup is perfect for children’s clothing brands that want to show the parents how effortlessly cool their kiddos can look.
Save money on photo shoots and get professional photos for your campaigns anyway! These T-shirt mockup templates for Photoshop feature female models proudly wearing your T-shirts in urban and casual environments. You’ll get 10 easily customizable mockups, as well as the option to change the reflections and shadows.
Create your own T-shirt mockup scene with this gorgeous template pack! Featuring 6 diverse and photo-realistic PSD T-shirt mockup template flat lays (including folded shirts, crop tops, and more), ample customization options for: designs, shadows, and colors, as well as movable objects, these T-shirt mockup templates are the full package!
Fashionably ruffled to showcase how your design will fit the texture, this T-shirt mockup template is perfect for presentations and promotion. This T-shirt mockup for Photoshop offers multiple layout options to suit your style and branding, so you can truly amaze your clients and customers with just a few clicks.
This customizable crew neck T-shirt mockup template is perfect for showcasing your design on a realistic T-shirt. It’s incredibly easy to customize, and you can change the shirt and background colors. If you’re looking for a mockup for an excellent last-minute presentation, you just found it!
Present your designs in the right light with these T-shirt mockup templates for Photoshop. Incredibly versatile and easily customizable (T-shirt color, background, texture), these T-shirt mockups are perfect for internal presentations, online stores, and social media promotions. You’ll get 3 PSD mockup files with black and white options.
Bring out the adventurer in your customers with these stunning, tropical T-shirt mockup templates for Photoshop! Featuring male models, and 10 diverse T-shirt mockups with changeable shirt color, this mockup set is the full package! You can use it for presentations, but it shines when used for promotion and ads.
Showcase your work with these 3 rolled T-shirts packaging mockup templates. Perfect for making sure that every detail of your product is perfect, these T-shirt mockups feature cotton shirts, natural wrapping paper, and labels. You can completely customize the packaging design, as well as the labels, to fit your brand.
Add an aura of mystery to your standard T-shirt marketing campaigns with this atmospheric T-shirt mockup template depicting a young man standing in a dark alley. With neutral gray and darker hues, this T-shirt template is perfect for light, dark, and colorful designs, and you can customize the shirt color.
Showcase your work with these 6 gorgeous T-shirt mockups! Featuring female models happily posing in the T-shirts you’ve designed, these mockups are a great fit for presentations, marketing campaigns, as well as online store display. And thanks to Photoshop smart objects, they’re really easy to customize!
If you want to bring out the best of your designs with a little help from excellent fabrics, you can’t go wrong with these T-shirt mockup templates. You’ll get 8 universal T-shirt templates that leverage 3D wrapping to give you photo-realistic results for your next presentation.
Perfect for branding, these T-shirt mockup templates for Photoshop will help you take your online store to the next level. Featuring heather, hanging, and folded T-shirts, you’ll get plenty of options to make your designs shine. You can easily edit every element to get stunning, photo-realistic end results.
Dynamic and realistic, these T-shirt mockup templates turn your vision into reality thanks to 3D mapping. You’ll get 4 design options showcasing your shirts and designs from all sides (back included) and poses. These mockups are perfect for internal presentations – you’ll definitely get standing ovation!
Showcase fun and dynamic designs for kiddos with these boy T-shirt mockup templates for Photoshop. You’ll get 5 photo-realistic T-shirt mockups, modeled by a boy surrounded by grass. This children’s T-shirt mockup set is perfect for promotion, as well as presentations that will amaze your audience.
Showcase your women and men’s clothing lines with these T-shirt mockup templates for Photoshop. Featuring 6 PSD T-shirt mockups for women, and 6 T-shirt mockups for men, this set is the full package! You will get 2 different textures (gray fabric) to work with and get stunning results.
Minimalist and diverse, this T-shirt product mockup set is perfect for branding. You’ll get standard T-shirt mockups (4 modeled poses, 1 flat lay, 1 folded), as well as one mockup showcasing the T-shirt in a box. You can also customize shirt labels and packaging to fit your brand!
Little girls just want to have fun, and thanks to these T-shirt mockup templates, your designs can help them look awesome while doing it! You’ll get 4 gorgeous, professionally photographed scenes, as well as the ability to change T-shirt colors and customize them to your liking in Photoshop.
Promote your street wear brand with these effortlessly cool T-shirt PSD mockups! You’ll get 8 modeled T-shirt mockups (under a jacket), perfect for younger male customers, with plenty of engaging and dynamic poses that make this T-shirt mockup template set a perfect option for your next marketing campaign.
Don’t compromise on style! Boot up Photoshop, replace the mockup placeholders with your works of art, and make sure everyone knows what a fashion wizard you are!
These T-shirt mockups are incredibly versatile, so bookmark this article – no matter the projects you’ve got coming in the future, you’ll definitely find the right mockup here.
