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Personalization is one of the most effective marketing techniques to connect with customers online. While the exact methods are different for every business, adding personalized elements to landing pages is a proven method of driving conversions on your site.
But why is it so successful? The simple answer is that personalization shows customers that you care. You traveled the extra mile to tell John Smith of Generictown, Statename that you hope he’s doing well — that speaks volumes to your consideration as a company.
While personalization previously existed in emails, messages, and sales pitches, many businesses are successfully incorporating it into a wider variety of their marketing materials. You can now personalize almost any aspect of your marketing strategy — but one of the most profitable is the landing pages on your site.
From a marketing point of view, the biggest advantage of personalized landing pages is the relationship you immediately begin to build with your visitor. You’re not just talking to them in generic terms in black and white — you’re rolling out the red carpet, taking them by the shoulder, and showing them that you care about their needs.
As a result, your visitors are far more likely to trust you. You can even analyze your visitors’ on-site behavior, speak to them directly, or interact with them in other ways based on their exact personalities.
From a business perspective, the biggest advantage of personalization is a 42% increase in the success rates of your calls to action. Are you trying to get visitors to fill out a contact sheet? Try out a software demo? Return to their shopping cart? Accost them directly with a soft sales pitch and some personal information to get them in the game.
You can base your personalization on a number of different traits, all of which give site visitors an incentive to use your services. All of this data can be found with analytics tracking software, which will show you the nitty-gritty on visitor interaction on your website. If you don’t already have it set up, Google Analytics is a great place to start.
If you couldn’t guess, this refers to the physical location of a visitor based on their registered IP address. Location tagging allows you to start off your personalized landing page with a quick reference to a user’s home locale.
Page content refers to the articles, blogs, and other webpages a user has visited on your site. If you track their habits and time on each page, you can gauge their interest levels in certain topics and appeal to them with future blog posts or articles. The more information you create on that topic, the more they’ll want to stick around.
Referring websites are other domains that funnel traffic to your website via links. By creating landing pages based on where a visitor came from, you can also tailor your content to match their interests.
If you decide to run pay-per-click (PPC) ads anywhere online, you should absolutely link them to personalized landing pages. You can customize visitors’ experiences based on the specific sales hook that caught their eye, ensuring you continually earn their attention. Basically, you give them more of what you know they already like. This metric can also double as a way to check how well your ads and sales text are performing.
If a visitor has already been to your site and filled out a contact form, you have a wealth of information to use for personalization. Be careful not to scare them off by being too personal, but a quick “Welcome back, Tim!” is a great way to make your site feel a little warmer.
Now that you have the basis for personalization, you can choose the pages you want to customize.
Custom content pages work great when they’re based on names, locations, and similar factors to offer visitors a warm welcome. Holiday Builders provides a great example, appealing to a customer by name, enticing him to continue reading, and offering him exclusive deals:
By narrowing down the offers they present to each visitor based on a visitor’s interests, they minimize the chances of overwhelming customers with too much information. Sometimes the best approach is a light touch that just shows a customer you’re happy they’re on your site.
After a customer takes a specific action (opts into an email list, fills out a contact form, makes a purchase, etc), they will leave your site unless you give them a reason to stay. To keep their attention, you can create a personalized landing page based on their actions and suggest what they can do next.
For example, I told ClickZ that I like marketing news when I signed up for their newsletter, and they had some good ideas on what I might like next — they even gave me the links:
Instead of a simple “thank you,” they used this page as a way to get me to stick around. And with six different links on the page, I have a lot of reasons to stay — and maybe even sign up for something else.
If a visitor comes to your site via a PPC ad, they are likely looking for a specific product. Once they find it, suggest something else they might like to maximize their value. For example, I’ve shopped for enough thriller, improvement, and horror books online that Amazon can take a decent stab (so to speak) at what I want next:
These recommendations not only give me ideas as to what book I should read next, but they also increase the chances that I’ll purchase it from Amazon. Clearly they’ve noticed what I like, and they’re spot on — I want to see more of the same.
If you publish articles and blog posts on your site, you can suggest further reading at the bottom of your pages and link to other related content on your site. For example, when I scrolled to the bottom of a blog post about marketing on Evergage, I saw this popup:
Instead of simply showing the most recent or popular blog post on their site, they choose to show one that is directly related to what I was reading. This personalization, along with the copy that conveys the message that it was hand-picked just for me, is a brilliant way to keep me on their site.
And for the record, it totally worked.
Naturally, there are a few areas where personalization can go wrong, though you can avoid them by simply reviewing your ideas before throttling them into action. In general though, it’s better to err on the side of caution. A little goes a long way with personalization — and a lot can easily go too far.
First, don’t use excessive amounts of personalization data. Displaying someone’s name, town, or previous habits on your website is all well and good. Displaying their exact street address, the exact time they last visited your website, and emailing them when they close their browser are too much. The goal of personalization is to forge a lasting relationship between your company and your customers. You don’t want to make them feel like they’re being stalked.
Wording can also be an issue, specifically if it’s too demanding, harsh, or condescending. Avoid phrases that may make customers feel like they’re at fault, especially if they haven’t done anything yet (for example, “If you’re confused, contact us!” vs. “If you have any questions, contact us!”). In addition, using the proper jargon, offering relatable hypothetical situations, and describing scenarios in which your product can help someone are all excellent methods to use when appealing to specific visitors.
Not only can WebFX help you create stellar landing pages, but we can also help you create search ads, sponsored Facebook posts, and so much more.
The post How Personalized Landing Pages Can Make Your Site More Profitable appeared first on WebFX Blog.
Garcinia Cambogia is being sold in supplement form and is being touted as a weight loss miracle. It reportedly can help people lose a good deal of weight over a short period of time. Used with caution, it can provide impressive results, but as with any weight loss supplement, garcinia cambogia can be dangerous if used improperly. In fact, it can be toxic in some cases. It is specifically problematic when used with antidepressants.
A study was published in the April edition of the Journal of Medical Toxicology detailing the risk of serotonin toxicity associated with the combined use of garcinia cambogia and antidepressants. The weight loss supplement has shown to be toxic for those taking an antidepressant, which results in an abnormally high level of serotonin.
Dr. Robert Hendrickson, from the Department of Emergency Medicine of Oregon Health and Science University, is a toxicologist who confirmed that the combination of antidepressants that are designed to raise the feel good hormone serotonin levels with the garcinia cambogia supplement that also works to increase serotonin. The result is too much of a good thing. Serotonin toxicity may involve muscle spams, stuttering, excessive sweating, confusion, nausea, diarrhea, a rapid heartbeat and high blood pressure. Though serotonin is naturally produced by the brain and is a necessary hormone, too much of it can actually be fatal.
Due to the fact that supplements are not regulated by the FDA the same way that tradition prescription medicines are, there is no way to tell if a person is actually consuming the ingredients listed on the bottle’s label or some other medication or filler. These other ingredients may also interfere with prescription medicines and lead to toxicity.
Garcinia cambogia is a small round fruit that is shaped like a pumpkin. The rind of the fruit contains hydroxycitric acid and it is used to prevent fat storage. It is known to help people feel full longer so they do not overeat and it promotes lean muscle mass, which also helps burn fat and transform how the body looks. Because the supplement contains serotonin, it also helps improve mood, thus curbing the need for emotional eating. The extract gained national attention in 2012 when Dr. Oz brought discussed its benefits on one of his shows.
Though the weight loss supplement can cause nausea and headaches, according to WebMD, it is deemed safe for the most part, as long as it is taken as directed. It is recommended for short-term use for up to 12 weeks. It is not recommended for pregnant women and there has not been a definitive study that proves its effectiveness.
More research is needed to determine if the toxic level of serotonin is actually due to the combination of garcinia cambogia and antidepressants or if a particular antidepressant is responsible for the toxicity. Meanwhile, Dr. Hendrickson states that he is hesitant to label the weight loss supplement as “dangerous,” but it should be used with caution, especially when used along with prescription drugs. It is important to report the use of garcinia cambogia to the physician responsible for administering prescription drugs to avoid possible interactions and toxic levels of serotonin.
By Tracy Rose
Sources:
Journal of Medical Toxicology
Yahoo News
WebMD
Huffington Post
Garcinia Cambogia Supplement Can Be Toxic added by Tracy Rose on April 29, 2014
View all posts by Tracy Rose →
When it comes to losing weight, it is not the actual process which is overwhelming but the host of ‘nuanced advises’ that are showered from the ‘weight-loss experts’ themselves. From weird diets to exercises that promise to burn those stubborn calories, there is no dearth of information on weight loss.
However, you need to understand that nothing miraculous is going to happen in the first week itself. So don’t go weighing yourself after every workout session as keeping a track of what the scale says may just only demotivate you. Instead, be realistic about the whole journey and understand that it may take anywhere around 4 to 6 weeks to see tangible results.
Secondly, before you go completely overboard with extreme diets and crazy workout sessions, you need to know about that one simple trick that can actually do wonders to aid your quest to lose weight.
If you bite it, write it
It does not matter which diet you choose to follow, as long as you maintain a food log. Yes, the simple habit of jotting down everything you drink and eat can do miracles.
When you write down every single thing that you put inside your mouth–from those 5 o’clock snacks to the chips you had while commuting–it makes you more mindful of what you are eating.
It is also the simplest way to count calories and ensures that you do not exceed your daily calorie intake.
While we suggest going old school by actually carrying a tiny diary and pen with you, wherever you go, you can always make use of the several note pad applications in your smartphone to maintain a regular food log.
The bottom line
If you write down every bite you take, it will make you more mindful of all the extra calories you consume without even realising.
Do keep in mind that you need to jot down everything you eat through the day– which includes those two french fries that you borrowed from your colleague’s lunch. This is the only foolproof way of counting calories and staying true to your goal to lose weight.
The search for and discovery of a natural diet product, with all its connotations of safety and purity and well, naturalness, should be expected. After all, for many people, weight loss is both a necessity and an obsession. So when Oprah-spinoff Dr. Oz recently publicized garcinia cambogia extract as a supplement that could hasten weight loss efforts, many dieters snapped it up immediately.
The herbal product is extracted from the dried fruit rind of garcinia cambogia, also known as Malabar tamarind, which is a source of hydroxycitric acid (HCA). Although sour in taste, HCA has been used for centuries by Southeastern Asian cooks to make dishes, in particular curries and chutneys, more filling. Tamarind, a small, pumpkin-shaped fruit, is native to Indonesia and also grown in India, Southeast Asia, and West and Central Africa. The fruit is sometimes used to cure fish as well as to preserve foods.
Researchers claim that HCA can double or triple one’s weight loss without stimulating the central nervous system. In other words, garcinia cambogia extract is a kind of anti-ephedra. Dr. Oz recommends the herbal supplement for emotional eaters. He noted that those who participated in a particular study showed increased serotonin levels so the product may also improve mood and sleeping patterns.
How It Works
The HCA extract not only helps to block fat, but also suppresses the appetite.
Essentially, it stops the body from producing fat cells by inhibiting an enzyme, citrate lyase, that your body requires to convert fat from carbohydrates. Usually carbohydrates or sugars are not immediately used or stored turn into fats. When HCA inhibits citrate lyase, the process is interrupted and the production of LDL (bad cholesterol) as well as triglycerides decrease. In cell studies, the extract is shown to inhibit the cytoplasmic lipid accumulation and adipogenic differentiation of preadipocytes.
HCA also suppresses appetite by increasing levels of serotonin, a neurotransmitter in the brain that makes you feel good. It is believed that low levels of serotonin compel people to eat reactively (emotionally); in fact, because low levels of serotonin may make you feel depressed or anxious, serotonin is the target of many antidepressant medications. By increasing serotonin levels, HCA improves mood and suppresses the drive to react to stressful situations with food. As you eat less, your body releases stored fat in your fat cells.
One randomized placebo-controlled study, referred to by Dr. Oz, followed 60 obese persons for eight weeks. Sticking to a calorie-restricted diet (1200 kcal/day) and taking a dose of 1320 mg of HCA each day, the experimental group lost an average of 14 lbs., outdoing the placebo group who, on average, lost a mere 6.1 lbs. Participants in this study also reported reduced appetites.
Recommended Use
Although considered generally safe, this herbal supplement should not be taken by those who are pregnant or breastfeeding, those who are taking a diabetic medication (like insulin or glyburide), those who are taking a statin (cholesterol-lowering drug), and those who have been diagnosed with Alzheimer’s disease or other forms of dementia.
The list of ingredients in whatever product you buy should be reviewed so as to avoid fillers and artificial ingredients. Dr. Oz reports that experts believe newly available HCA potassium salts are more effective than the other formulations. A dieter should take 500-1,000 mg before each meal, without taking more than 3,000 mg total per day. With no other changes to your diet or exercise routine, you may lose 2 to 4 lbs. within one month.
Side Effects
According to Zhion, garcinia cambogia did not show serious side effects in some animal studies. For instance, one study involving rats treated for a period of 90 days showed HCA results in a reduction in body weight, but did not cause any side effects of hepatic and testicular lipid peroxidation, DNA fragmentation, or histopathological changes. Another study of rats found that administration of HCA-SX (dosages up to 2,500 mg/kg/day) for a period of 90 days caused a significant decrease in body weight and reduction in feed consumption without any serious side effects.
Not all studies proved HCA innocuous, though. One study of male Zucker obese rats found that high dosages of garcinia cambogia extract caused potent testicular atrophy and toxicity.
Additionally, some dieters have reported these side effects when using garcinia cambogia extract:
As with any untested product, it is recommended dieters consult with their doctors before use. Although garcinia cambogia extract is natural and considered safe, the possibility of frequent bowel movements may not be the kind of weight loss you have in mind.
Source: Márquez F, Babio N, Bulló M, Salas-Salvadó J. Evaluation of the safety and efficacy of hydroxycitric acid or Garcinia cambogia extracts in humans. Critical Reviews in Food Science and Nutrition. 2012.
Article source: https://www.medicaldaily.com/garcinia-cambogia-extract-blocks-fat-suppresses-appetite-ancient-herbal-diet-could-be-next-big-thing
The PHP development team announces the immediate availability of PHP 7.2.23. This is a bugfix release.For source downloads of PHP 7.2.23 please visit our downloads page, Windows source and binaries can be found on windows.php.net/download/. The list of changes is recorded in the ChangeLog.
The search for and discovery of a natural diet product, with all its connotations of safety and purity and well, naturalness, should be expected. After all, for many people, weight loss is both a necessity and an obsession. So when Oprah-spinoff Dr. Oz recently publicized garcinia cambogia extract as a supplement that could hasten weight loss efforts, many dieters snapped it up immediately.
The herbal product is extracted from the dried fruit rind of garcinia cambogia, also known as Malabar tamarind, which is a source of hydroxycitric acid (HCA). Although sour in taste, HCA has been used for centuries by Southeastern Asian cooks to make dishes, in particular curries and chutneys, more filling. Tamarind, a small, pumpkin-shaped fruit, is native to Indonesia and also grown in India, Southeast Asia, and West and Central Africa. The fruit is sometimes used to cure fish as well as to preserve foods.
Researchers claim that HCA can double or triple one’s weight loss without stimulating the central nervous system. In other words, garcinia cambogia extract is a kind of anti-ephedra. Dr. Oz recommends the herbal supplement for emotional eaters. He noted that those who participated in a particular study showed increased serotonin levels so the product may also improve mood and sleeping patterns.
How It Works
The HCA extract not only helps to block fat, but also suppresses the appetite.
Essentially, it stops the body from producing fat cells by inhibiting an enzyme, citrate lyase, that your body requires to convert fat from carbohydrates. Usually carbohydrates or sugars are not immediately used or stored turn into fats. When HCA inhibits citrate lyase, the process is interrupted and the production of LDL (bad cholesterol) as well as triglycerides decrease. In cell studies, the extract is shown to inhibit the cytoplasmic lipid accumulation and adipogenic differentiation of preadipocytes.
HCA also suppresses appetite by increasing levels of serotonin, a neurotransmitter in the brain that makes you feel good. It is believed that low levels of serotonin compel people to eat reactively (emotionally); in fact, because low levels of serotonin may make you feel depressed or anxious, serotonin is the target of many antidepressant medications. By increasing serotonin levels, HCA improves mood and suppresses the drive to react to stressful situations with food. As you eat less, your body releases stored fat in your fat cells.
One randomized placebo-controlled study, referred to by Dr. Oz, followed 60 obese persons for eight weeks. Sticking to a calorie-restricted diet (1200 kcal/day) and taking a dose of 1320 mg of HCA each day, the experimental group lost an average of 14 lbs., outdoing the placebo group who, on average, lost a mere 6.1 lbs. Participants in this study also reported reduced appetites.
Recommended Use
Although considered generally safe, this herbal supplement should not be taken by those who are pregnant or breastfeeding, those who are taking a diabetic medication (like insulin or glyburide), those who are taking a statin (cholesterol-lowering drug), and those who have been diagnosed with Alzheimer’s disease or other forms of dementia.
The list of ingredients in whatever product you buy should be reviewed so as to avoid fillers and artificial ingredients. Dr. Oz reports that experts believe newly available HCA potassium salts are more effective than the other formulations. A dieter should take 500-1,000 mg before each meal, without taking more than 3,000 mg total per day. With no other changes to your diet or exercise routine, you may lose 2 to 4 lbs. within one month.
Side Effects
According to Zhion, garcinia cambogia did not show serious side effects in some animal studies. For instance, one study involving rats treated for a period of 90 days showed HCA results in a reduction in body weight, but did not cause any side effects of hepatic and testicular lipid peroxidation, DNA fragmentation, or histopathological changes. Another study of rats found that administration of HCA-SX (dosages up to 2,500 mg/kg/day) for a period of 90 days caused a significant decrease in body weight and reduction in feed consumption without any serious side effects.
Not all studies proved HCA innocuous, though. One study of male Zucker obese rats found that high dosages of garcinia cambogia extract caused potent testicular atrophy and toxicity.
Additionally, some dieters have reported these side effects when using garcinia cambogia extract:
As with any untested product, it is recommended dieters consult with their doctors before use. Although garcinia cambogia extract is natural and considered safe, the possibility of frequent bowel movements may not be the kind of weight loss you have in mind.
Source: Márquez F, Babio N, Bulló M, Salas-Salvadó J. Evaluation of the safety and efficacy of hydroxycitric acid or Garcinia cambogia extracts in humans. Critical Reviews in Food Science and Nutrition. 2012.
Keto Plus Pro is a diet and weight reduction supplement that’s meant for people that are currently following the Keto Diet. It aids the dieter to keep in a country where they are burning fat as energy rather than sugar.
The supplement must offer the consumer with additional energy that will assist them to be active. It speeds the metabolism up, and it’s assumed to result in rapid weight reduction.
This product was created by Keto Plus Pro.
There is not a great deal of information regarding the provider only, however they seem to be a business that has been founded this past year.
They concentrate on dietary supplements that are supposed to accompany the Keto Diet. This organization is devoted to using only natural ingredients in their products.
This item is intended for men and women that are after the Keto Diet, which is a low carb high protein diet developed for rapid weight reduction. When you stop eating carbs your body becomes starved of sugar, which will be used to supply you with energy.
This ought to result in rapid fat loss and weight reduction. There’s been investigated revealing the Keto Diet may result in strong weight reduction.
Another organic substance contained in the nutritional supplement can suppress hunger, and that means you aren’t too tempted to bite on carbohydrates and break your diet plan. Additionally, it greatly accelerates your metabolism, boosting the rate of weight reduction.
Harvard Health asserts the Keto Diet really does work and also contributes to rapid weight reduction, but it is too hard to keep over the long term.
This product works by assisting the body remain in a condition of fat-burning ketosis. This also results in rapid fat and weight reduction.
There are two primary active components in this product: They keep you at a fat-burning condition called ketosis. The inclusion of additional ketones guarantees you’ll remain in that condition even when you occasionally indulge. There has been research demonstrating that ingesting them contributes to weight reduction.
Garcinia Cambogia — This is a fruit tree that is indigenous to the Asian continent. It comprises a compound known as hydroxycitric acid, which is proven to accelerate the metabolism and assist weight loss. On the other hand, the National Center for Complementary and Integrative Health says, “there is no persuasive proof that garcinia Cambogia can allow you to eliminate weight or control cholesterol”
A: The recommended dose is 2 capsules daily, with a complete glass of plain water. You ought to take the capsules early in the day, otherwise, you might have difficulty sleeping. The business indicates that you take the capsules for at least 90 days before expecting results.
A: There is no cost listed anywhere with this item. There is nothing about the official sites. The item can also be available from another online merchant, but at the moment it is recorded as inaccessible and there is no price given.
A: There is no return policy recorded on the official merchandise sites. If you obtain the item from a third-party site, you are insured under their return policy.
A: Yes, the business is offering a free trial. You register and pay the delivery charges, and the company sends you a free bottle. At that stage, you’re put automatically in the auto-shipping app and shipped (and charged for) a jar per month. Ensure to contact the company and cancel straight away if you don’t need to be in this system.
There is not a great deal of info out there about this item. The data that does exist suggests that there is nothing unique or different about that. The components are the same as in another keto diet supplement including Keto Slim RX, Keto Trim, and Tru Gas Keto and several other components might have been contained. There were some favorable reviews on the internet about this nutritional supplement. Because of this, you must create an appointment with your physician before you begin taking this supplement to verify that it is acceptable for you.
Below you will find some of the very best weight loss supplements in the marketplace these days, in our view.
Article source: https://www.keyc.tv/keto-plus-pro-reviews-its-not-a-scam-its-natural-weight-loss-product-by-u-k/
Keeping a web application humming and growing is no easy feat. The variety of problems you must be familiar with seems only to keep growing. Automating some tasks can help you cope with an expanding workload. Read this issue to learn how to control your browser with Puphpeteer, automate your load te...
