Every web designer has the ideal sort of client and project they want to work with. Whether it’s a project that will utilize a specific CMS or working with a client in a particular industry, we all have our comfort zone.
But many of us are contacted with opportunities that aren’t going to be a great fit. It might be that their timeline is too tight, budget too low or their project isn’t within our niche. On its own, that’s all well and good.
The problem is that it’s possible to waste a lot of time to conclude that a potential client isn’t going to work out. For example, you may go as far as meeting with them and writing a detailed proposal, only to realize that this is not a project you want to take on.
So, how can you come to this conclusion a lot sooner? One of the best ways to weed out the undesirables is to start asking questions.
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In the quest to be polite, it can seem a bit rude to start asking the tough questions right away. And, there may be some truth to that, as it’s hard to build a good relationship by interrogating someone.
Nonetheless, it is possible to be both cordial and direct. Depending on your personality, this may be difficult to do on the phone or in person. That’s certainly true in my case, which is why I prefer to keep the process limited to email communication – at least until I have an idea that the project is worth pursuing.
Email provides a medium where it’s possible to be friendly, yet ask very direct questions. You don’t have to use fancy wording or over-complicate things. The simpler the question, the better chance you’ll get a useful answer.
Start off with just a few queries that paint a broad picture of the project. For example, questions like:
“What’s your budget?”
“What’s your timeline for finishing the project?”
“Do you need to accept online payments?”
These types of questions are short, sweet and specific. They will get you better results than something overly-general, such as:
“What are the details of your project?”
Beating around the bush just prolongs the process and makes it more difficult to determine if this is a project you want to take on.
Digging Deeper
If your initial questions elicit the right answers, then it’s time to take things to the next level. This where you might want to think about a phone call, video chat or (if you really think you have something special) an in-person meeting.
Of course, reaching this point doesn’t guarantee that the project is a perfect fit – just that you’ve found enough potential to dig a little deeper. From here, you can start to get at the smaller details that will help you make a better determination.
This is where another round of questioning comes in (sometimes, it seems like web design also requires a bit of journalism skills as well). It’s still important to keep things simple and direct.
You’ve hopefully established the general parameters of what the client is looking for. It never hurts to confirm these details by repeating them (“You mentioned that you have about 150 products to sell in your WooCommerce store…”). Verifying this information helps in that it ensures that everyone is on the same page.
Now you can start getting into the nitty-gritty of what the project requires. In our WooCommerce example above, you might want to ask something along the lines of:
“Let’s discuss shipping. What’s the largest product you have? What’s the smallest?”
“Are any of your products available in multiple sizes?”
“Who will process your orders?”
As you get more answers, you should have a better grasp of both the project and the client. This should give you all the information you need to know regarding whether or not to sign on.
Streamline Client Screening
When you think about it, discussing a potential project with someone is sort of like a job interview. The other party is trying to determine if you are a good fit for their project, while you’re trying to do the same regarding how the project fits into your business.
As a web designer, you should pick your projects carefully. No one wants to dedicate their time and brainpower to something that’s not going to be a success for everyone involved.
Therefore, don’t be afraid to ask pointed questions. You’ll get to the heart of the matter and, if things don’t work out, you’ll walk away knowing that it’s for the best.
Fake reviews are increasingly prevalent across many top retailer websites, according to a study from Fakespot, which analyzes online customer reviews for fake or unreliable reviews.
52 percent of reviews posted on Walmart.com are “inauthentic and unreliable,” Fakespot estimates
30 percent of Amazon reviews are fake or unreliable, the study found
About a third of reviews on makeup retailer Sephora and video-game service Steam are also unreliable or fake, the analysis discovered
“My advice is to be very skeptical” when reading online reviews, said Saoud Khalifah, CEO of Fakespot
The fake reviews threaten to undermine the credibility of retailers struggling with the influx, according to Fakespot, which uses algorithms to look for patterns of deception in reviews. Manufacturers are eager to earn 5-star reviews that can push their products to the top of a search result on Amazon, for instance, with some turning to trickery to make their products stand out.
“You need a lot of good positive reviews to convince people to check out their products,” said Khalifah, who wrote a software program to detect fake reviews after getting tricked himself by glowing reviews for a sleep supplement. After the supplement didn’t work, he realized many of those positive reviews were fake.
Khalifah said his research “tells me that 1 in 3 reviews on any of these platform is highly unreliable. They have been influenced by people at the company [making or marketing the product that’s sold on the website] or written by people hired by the company. There is a lot of bias in the reviews.”
Increase in fake reviews hitting Walmart, Amazon, and other retailers
For instance, companies will send postcards to people who recently purchased a product on Amazon, promising them a gift card to the site if they write a 5-star review that gets published. Other companies hire professional reviewers to post glowing reviews, while some use bots to post fake reviews en masse.
In the case of the postcards offering gift cards in exchange for top reviews, Fakespot’s Khalifah says the customer reviews are still problematic. In some cases, the offers are only valid if the review is posted within a few days of the purchase, but that may not give a consumer enough time to test the product and figure out of it performs as advertised.
“These influenced reviews are degrading the quality of your online shopping experience,” he says.
Legal action
In a statement sent to CBS MoneyWatch, Walmart said it recognizes that reviews are “an important part of the Walmart shopping experience.” It added that it moderates all reviews. “If we do not believe a review is from an actual customer, we immediately remove it from our site,” the company said.
Amazon said it invests “significant resources” in maintaining the quality of its reviews. “Even one inauthentic review is one too many,” the company said in a statement sent to CBS MoneyWatch.
Winery owner sues Google over bad reviews
It noted it has posted participation guidelines for reviewers and companies that sell on its site, and it added that it suspends, bans and takes legal action against those who violate its policies.
Amazon said it uses a combination of investigators and automation to root out inauthentic reviews. “We estimate more than 90 percent of inauthentic reviews are computer generated, and we use machine learning technology to analyze all incoming and existing reviews 24/7 and block or remove inauthentic reviews,” the company said.
Sephora and Steam’s parent company, Valve, didn’t immediately return requests for comment.
How to detect fake reviews
Fake reviews started proliferating several years ago, but show no sign of letting up, Khalifah says. While they may seem like a nuisance, they have the potential to mislead consumers about the quality of products. And consumers tend to rely on those reviews for purchasing advice, with about 84 percent of consumers saying they trust online reviews as much as personal recommendations, Fakespot said.
Consumers can plug in the URL of a product into Fakespot’s website, which grades the reviews from A to F and provides insights into whether a retailer has removed reviews, a sign that some of the reviews may have been fake or biased. One popular external battery on Amazon, for instance, earned a “D” rating from Fakespot, which determined that fewer than 44 percent of the reviews were reliable.
Consumers can also eyeball reviews on their own for signs of deception. Khalifah says red flags include:
A one-day surge in five-star reviews
Broken grammar
Reviews from reviewers who post hundreds of reviews in one day
It’s not only that companies are faking glowing reviews, but companies are hiring people or using bots to also post fake “bad” reviews for competitors. A sudden rash of 1-star reviews for a product could be a sign of sabotage, for instance.
“We believe the review system is broken,” Khalifah said. “People still don’t realize how much the review system is gamed.”
The Federal Trade Commission is watching, too. On Tuesday it announced its first case against a marketer’s use of phony paid reviews on an independent retail website. Cure Encapsulations Inc. settled FTC allegations it made false and unsubstantiated claims for its garcinia cambogia weight-loss supplement through a third-party website the agency said was paid to write and post fake reviews on Amazon.com.
“When a company buys fake reviews to inflate its Amazon ratings, it hurts both shoppers and companies that play by the rules,” Andrew Smith, director of the FTC’s Bureau of Consumer Protection, said in a statement.
But are all of these dieting products bogus or might there actually be some truth behind a few weight loss supplements?
“Supplements stating they can actively promote weight loss, without mentioning the need to address other factors, should probably be avoided,” nutritional therapist Ellie Isom from the Clinical Nutrition Team at BioCare, told Healthista.
Anything that promises to help you lose a ridiculous load of weight in a week is probably best avoiding.
But, she says, there are some natural ingredients that really can speed the process along.
1. Fat blockers – beware
You may get more than you bargain for with fat blockersCredit: Getty – Contributor
The holy grail of weight loss supplements, fat blockers claim to stop the body from absorbing fat.
Sounds good, right? Who wouldn’t want their fat to melt away – for their body to positively reject it?
Well, Ellie warns that they tend to have some pretty unpleasant side effects, including diarrhoea.
“Fat is important in our bodies, especially essential fats, such as omega-3 and omega-6,” she said.
“These fats are used within our body for so many processes including the production of hormones and anti-inflammatory molecules, moisturising our skin, and supporting our cardiovascular health, to name a few.
“Excluding fat altogether from your diet, or supplementing with fat blockers, can actually be detrimental to your overall health.”
2. Green tea extract – does work
Green tea is known to have tonnes of health benefits and weight loss is one of them.
It’s been proven to help support with fat loss, with research showing that it really can make a difference in overweight people.
A randomised double-blind placebo-controlled clinical trial saw 50 overweight women randomly divided into two groups.
Group A received dietary supplements containing 125mg green tea and group B received placebos. These were taken twice with lunch and twice with dinner every day for eight weeks.
The study found that those taking green tea supplements for eight weeks had beneficial effects on weight loss and reducing their BMI.
Scientists from Anglia Ruskin Uni are currently looking into the beneficial effects of green tea.
3. Green coffee extract – might work
Green coffee may have some benefits but there’s not enough research to say either wayCredit: Healthista
There’s some research suggesting that green coffee extract can help but most of it has been conducted on animals – not humans.
Until we see some concrete results in human subjects, it’s a bit of a stretch to claim that green coffee extract is an effective weight loss supplement or not.
4. Raspberry ketones – probably don’t work
You can find raspberry ketones everywhere, from Holland Barrett to MyProtein.
But Ellie says there is currently a serious lack of research on raspberry ketones and weight loss.
Raspberry ketones are claimed to cause the fat within cells to be broken down more effectively, helping your body burn fat faster.
They are also claimed to increase levels of adiponectin, a hormone that helps to regulate metabolism.
“The efficacy and reliability of raspberry ketones is questionable, and they are rarely recommended by registered nutritional therapists.”
5. Conjugated Linoleic Acid (CLA) – might work
CLAs are the fatty acids found mainly in meat and dairy, and there is some evidence that they can support fat management.
In fact, one study has found that they can reduce fat mass in overweight people.
But we don’t really know how CLAs work yet, and they’ve been shown to increase inflammation in overweight people…which means that taking them could be dangerous.
Ellie said: “Although supplement with CLA could potentially support fat management, it should perhaps be used with caution”.
6. Garcinia cambogia – does work
This stuff is a fruit native to Indonesia and it often appears in weight loss supplements claiming to bust fat.
And there is actually a load of evidence to support that claim.
It contains hydroxycitric acid, which helps the body to process fat. It’s also been found to our satiety signals – meaning that we feel fuller for longer.
Obviously, supplements for weight loss really shouldn’t be your first – or only – port of call.
Healthy eating and exercise have to play the key roles in any weight loss journey, as well as making sure that you’re getting enough sleep.
If you’ve plateaued in your weight loss journey, then maybe trying a supplement can help but they won’t be a quick fix and they can’t be taken as substitutes for healthy living.
And they can’t get the route of the weight issue in the first place, so there’s no guarantee that the weight won’t pile back on.
You’re best off consulting your GP before taking supplements and chatting about what options there are open to you for potentially more sustainable, safer methods.
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“protein powder isolated on whiteYou can find all the images below in the same lightbox, I dare you to take a pick:”
A case report from India has connected products from Herbalife to acute liver failure. The findings follow similar reports from other countries, including Israel, Spain, Switzerland, Iceland, Argentina and the United States. The study, published in the March-April issue of the Journal of Clinical and Experimental Hepatology, also points out the dangers associated with herbal and dietary supplements (HDSs), many of which promise results with no factual basis.
The case report highlights a 24-year-old woman with hypothyroidism who was otherwise healthy but taking thyroxine supplementation. She initiated three Herbalife products: Formula 1 Shake Mix (two scoops/day with skim milk), Personalized Protein Powder (two tablespoons twice/day into the Shake Mix), and Afresh Energy Drink (10 g twice/day).
Two months after starting these supplements, the patient had a week of lost appetite and then followed by jaundice and transient pruritus.
“Initial blood work revealed that total serum bilirubin level was12.4 (upper limit of normal [ULN] 1.1 mg/dL); direct bilirubin, 9.9 (ULN 0.2 mg/dL); aspartate aminotransferase,582 (ULN 36 U/L); alanine aminotransferase, 648 (ULN45 U/L); alkaline phosphatase, 248 (ULN 120 U/L);gamma-glutamyl transferase level, 398 (ULN 35 U/L); albumin, 3 (ULN 5.5 g/dL) and international normalised ratio,4.7 (normal 1.2),” the report details. When the patient’s jaundice worsened, she went to the emergency department. Blood tests were performed for conditions including hepatitis and HIV.
“A transjugular liver biopsy showed extensive periportal and perivenular bridging necrosis with moderate-to-severe mixed inflammatory infiltration, interface hepatitis, cholangitis, severe ballooning, steatosis and intracanalicular cholestasis,” according to the report. The patient was referred to a transplant center and placed on a waiting list but soon died.
An Assessment of Herbalife
The doctors considered the possibility that Herbalife had contributed to the patient’s liver injury but were unsuccessful in obtaining products from the patient’s grieving family, but they obtained one product from the same seller the patient purchased her products from—it was also discovered that this distributor was operating without a license and was eventually shut down by the Department of Health and Human Services, Government of Kerala. Other Herbalife products were purchased online.
Upon analysis, all of the sourced Herbalife products contained high levels of heavy metals, and 75% of the samples contained undisclosed toxic compounds, while 63% of the samples contained bacterial deoxyribonucleic acid. Upon RNA analysis, multiple bacterial communities were discovered in Herbalife products—“including highly pathogenic species.”
The researchers pointed out that many products advertised as nutritional supplements based in wellness not only have no health benefits but could in fact be harmful. Often, these products boast potential outcomes with no clinical evidence to support the company’s claims.
“As with any drug, it is important to put HDSs through preclinical and clinical scientific studies and postmarketing vigilance so that unknown and potentially harmful causes for severe adverse effects, such as liver failure due to the use of such agents, may be more identifiable and controlled,” the researchers wrote.
From the FTC to Amazon, and even Jimmy Fallon, everyone’s talking about fake reviews.
Customer reviews are one of the most common ways consumers make purchase decisions. As demonstrated in a 2017 study by the Spiegel Research Center, displaying reviews can increase conversion rates by 270 percent.
Recognizing the strength reviews have to fuel sales, some (extremely unethical) individuals have decided to undermine reviews, diminishing the exact reason they hold value.
Here we’ll cover the latest news on the FTC’s landmark reviews, then breakdown the latest business epidemic, covering:
The FTC’s first case against fake reviews
Amazon’s ongoing battle against fake reviews
How many consumers have read a phony review?
How companies get fraudulent reviews
How to spot a fake review (On Amazon, Walmart, Best Buy, or anywhere)
Free online tools to check for counterfeit reviews
How companies can get legitimate (and ethical!) reviews
Whether you are a consumer or a company selling your product and services, no one is a fan of fake reviews. (No one ethical, that is.)
What is a fake review?
A fake review is a review written by someone who has not actually used the product or service. They can be written by friends, family, or employees of the company. Fake reviews are also generated by bots and companies who pay individuals to write fraudulent reviews. Companies get fake positive reviews to increase sales, or source negative reviews on other company’s to bring down their competitors.
While fake reviews have been an issue for years, it’s not just consumers and companies fighting back. The FTC’s inaugural 2019 case against fake reviews is a historical breakthrough recognizing the impact fake reviews have on buyers.
To understand the epidemic of fake reviews, consider that the FTC’s announcement made Jimmy Fallon’s opening monologue. (Signs of noteworthy news: It makes late-night talk shows.)
Jimmy shared his advice on spotting fake reviews: “For instance, here’s a pair of Apple AirPods. The fake review says, “These have amazing sound quality and great battery life! The real review says, “These are expensive Q-Tips that you’ll lose instantly.”
So who can people thank for the FTC taking action? The defendant, Cure Encapsulations Inc., owned by Naftula Jacobwitz, sells weight loss supplements. (I know, right? Of all the industries who could commit fake reviews, weight-loss pills are found to be guilty. Who would have guessed?)
The FTC cracks down on fake Amazon reviews
On February 26, 2019, the Federal Trade Commission released a statement announcing its first case “Challenging fake paid reviews on an independent retail website.”
While Amazon has been fighting fake reviews for years (more info below), the FTC’s legal action proves that fake reviews are now being taken seriously not just by companies and consumers, but also by the government.
FTC’s complaint against Cure Encapsulations accuses the weight loss brand of paying third-party websites to write dozens of Amazon fake reviews for the Garcinia Cambogia supplement.
Examples of the statements from these inaccurate reviews include it being a “powerful appetite” that “Literally BLOCKS FAT from forming.” (Proof to use caution when writing in all-caps.)
In total, Naftula Jacobwitz is accused of requesting 30 reviews with a minimum of a 4.3 out of 5 star rating in exchange for $1,000.
One of the reviews believed to be contrived states: “At first I was skeptical about purchasing these since they aren’t exactly cheap supplements, but I can tell you that these supplements really do work, and I based my purchase off of findings and research. I have lost 10 pounds in the first week of using these. I will definitely be recommending this to my family and friends.”
Andrew Smith, the FTC’s Drector of Bureau of Consumer Protection, shared their commitment to protect consumers in a statement, saying, “When a company buys fake reviews to inflate its Amazon ratings, it hurts both shoppers and companies that play by the rules.”
The settlement includes a 12.8 million dollar fine; with $50,000 to be paid immediately. The remainder depends on the revenue the Cure Encapsulations has made based on the possibility of inaccurate financials.
Amazon fake reviews: New initiatives in the ongoing battle
While Amazon takes plenty of blame for fake reviews, their innovation in creating this form of user-generated content isn’t to be blamed.
Amazon wants to continue helping consumers find reviews that are legitimate and trustworthy. In a February 2018 statement to CBS MoneyWatch, the company said “even one inauthentic review is too many.”
In fact, as detailed in the below video, “Amazon cracks down on fake reviews,” the company has been fighting them for years.
In 2015 alone Amazon sued more than 1,000 people for “misleading Amazon’s customers” with the “fake reviews of products.”
Consider that these words, from an Amazon statement going back to April of 2016, still reign true today: “To help eliminate the incentives to engage in reviews abuse, we will continue to pursue legal action against the root cause of reviews abuse — the sellers and manufacturers who create the demand for fraudulent services — as well as the ecosystem of individuals and organizations who supply fraudulent reviews in exchange for compensation.”
There’s no doubt that the war on fake reviews is an ongoing battle, but Amazon continues taking steps against it.
On February 28, 2019, the day after the FTC’s case, Amazon announced “Project Zero,” a new initiative that gives brands the ability to remove counterfeit product listings. Currently Project Zero is an invite-only program for those who “Maintain a high bar for accuracy in order to maintain their Project Zero privileges.”
The project also includes an automated protection system to eliminate fraudulent reviews.
Fake online reviews are everywhere: Yelp, Walmart, and Best Buy
Just like fake news, fake reviews are all around you — you’ll find them on plenty of other companies, too.
Yelp has also been fighting the war on fake reviews for years now. In August 2013, Yelp filed a lawsuit against a San Diego law firm, McMillan Law Group. (It’s never a good sign when it’s the law firm getting sued.) alleging the company’s employees “pretend to be clients and review their own employer as Yelp.
Yelp provides itself with providing trusted information for the community, and often takes less-drastic action to fight for authenticity. For example, companies caught with fake reviews can find themselves with a ranking penalty, the loss of the ability to advertise, removing a listing, and even removal from the platform entirely.
According to Fakespot (more on the review-checking company in a moment), 52 percent of reviews on Walmart are believed to be fake. That’s a whopping one-in-two.
Best-Buy has also been in the news for fraudulent reviews thanks to Huawei. Yet, that’s exactly what Huawei did. Running a competition on its Facebook page, Huawei posted in a Facebook, offering people the chance to win the new Mate 10 Pro mobile phone, in exchange for a review of that exact phone on Best Buy.
Image source: 9to5Google
Let’s state the obvious here: it’s pretty difficult to write a review for a product that:
You are entering to win, and therefore do not yet have
Has not even been released yet
How many consumers have read a phony review?
Smart consumers know how reviews can help their purchase decision, and read them regularly. In fact, 94 percent of customers read online reviews, and 72 percent of customers don’t take action until they have read customer reviews.
But with all of that time reading reviews, some of those deceptive reviews start to stand out.
According to a BrightLocal Study, 79 percent of consumers know that they’ve spotted a fake review.
Image source: Brightlocal
The problem is, while some fake reviews are obvious, they don’t all stand out. In the same study, 84% of people admitted they can’t always diagnose when reviews are fake.
By understanding how companies get fake reviews, you can (as we’ll cover in the next section), recognize when a review should not be trusted.
How do companies get Amazon reviews? Where do fake Amazon and Yelp reviews come from?
An NBC News Investigation demonstrated that it is possible for a new company to purchase hundreds of positive reviews within days.
So, how fake reviews have come to be such an epidemic? There are multiple sources that produce these inauthentic product claims.
“Review farms,” or the companies who profit by hiring people to write fake reviews, are one of the biggest culprits. One example is amazonverfieidreviews.com (creative name, right?), who is cited in the FTC’s February 26 news release. In its complaint, the FTC alleges “That website offered Amazon sellers the ability to ‘Push your product towards the top!’ using ‘verified’ product reviews that will ‘help your product rank better in the internal search engine,’”
For another example, simply type the #reviews into Twitter, and you’ll see gems such as this appear:
Those are the exact people Amazon and the FTC are fighting against. (Apparently, this person would also benefit from a lesson in punctuation.)
Technology is another source to be thanked for fake reviews. In fact, computer-generated reviews are the source of the majority of inauthentic reviews on Amazon: “We estimate more than 90 percent of inauthentic reviews are computer generated, and we use machine learning technology to analyze all incoming and existing reviews 24/7 and block or remove inauthentic reviews.”
Company employees, friends, and family members have also been known to write fake reviews to support sales of their own product. Even Facebook is believed to be guilty of this. In January 2019, New York Times reporter Kevin Roose noticed multiple five-star reviews for the Facebook Portal that appeared to be written by employees.
Eight ways to spot fake reviews on Amazon, Yelp, Best Buy, or any e-commerce site
Here at G2 Crowd, every review is verified by an actual person, not a machine, to ensure it’s legitimacy. Given the crusade against these false claims, as employees we take personal offense to reading fake reviews on any platform.
Here are eight steps you can use to guard yourself against fake reviews on any website.
1. Fake reviews often have typos and broken English (aka: bad grammar)
Here’s an example of someone on Twitter begging for reviews, and offering free items in return:
Whenever I see a review that reflects that level of grammar, I move on to the next product. If a product can’t earn enough legitimate reviews from real users, I’m left wondering what’s wrong with it — there has to be something actual customers have to say they don’t want me to know!
2. Avoid reviews that are generic and overly positive
When someone makes a business of writing fake reviews, they don’t have time to be specific. When you see generic claims that could apply to any product (“This product did exactly what it promised!”), keep reading to find a better review, like this one:
The pictures are an added way to ensure credibility.
In addition, remember that the people who get paid to write reviews are incentivized to write positive reviews, as demonstrated by the FTC’s claims. Take care if you see too many reviews that don’t mention any drawbacks. (Let’s face it, no one, and almost no thing, is perfect!)
3. See how many reviews the person has written (And in what time period)
If someone has posted hundreds of reviews in one day, buyers should without a doubt beware.
There are some people who have time to write hundreds of reviews. These people are often recognized as experts and influencers. For example, if you see someone with a badge stating they are a “top contributor,” you can trust their reviews are genuine.
Here you can see someone on Yelp who has written 179 reviews, shared 200 photos, and is part of the Yelp Elite Squad, “A community of Yelp’s most avid writers, photographers, and adventurers.”
However, there comes a point when one person can only write so many reviews — unless it is their source of income. It is especially concerning if one person writes hundreds of views within a short time period.
4. Consider the the review length
People write long reviews when they have used the product — they have an experience, and, as a result, specific details to share.
That specific information often relates to the how, when, or why of a product’s use. It has the storytelling element, such as this review that mentions “it even survived going on two airplane trips with TSA handling.”
5. Find review feedback: Helpful reviews are upvoted and authentic
So reviews are all about giving feedback, right? Knowing how much reviews help consumers cross from the consideration to purchase stage, companies who show reviews will give the option to answer “Was this review helpful to you?”
For example, when shopping for online cosmetics at Ulta, you can give a thumbs up, thumbs down, or even flag a review if you spot a red flag.
Amazon takes it a step further. Not only can you mark a review as helpful, you can also share a comment. For example, this review for a pet travel carrier has 27 comments, and 1,027 people found it helpful.
Yelp also fights fake reviews with feedback opportunities that give a bit of personality, marking a review useful, funny, or cool.
6. Check for reviews with verified purchases
A verified review is more likely to be legitimate.
Reviews are marked as “verified” when the company can prove the individual has used the product. For example, imagine I buy a pair of headphones through Amazon. When I write a review, it will be marked as a “verified purchase.”
Reviews for services, such as those on Yelp, don’t offer the same ability to track online purchases. However, you can still look for “check-ins” on Yelp, which demonstrate the person’s presence at the location.
Reviews that aren’t verified can still hold value. For example, imagine I buy bluetooth headphones at Target. I see the product on Amazon, and decide to write a review. Even though my review is real, it won’t say “verified reviewer.”
A verified purchase is just one of several ways to check for a fake review. They can still get tricky though.
Take a look at this verified review for mascara on Ulta:
Ulta has faith the person legitimately used the product. However, the review was submitted as part of a free sample program. The mascara wasn’t paid for, they got it for free.
And, with a bit of scrolling, you’ll notice that every review was written as part of a free sample program. Some of the reviews even say “I received this product complimentary for reviewing purposes.” (A sentence you will often see on Amazon, too.)
This doesn’t mean the review is fake. However, when you see examples like this one, keep an eye out for bias. Some people may feel compelled to write a positive review in exchange for free items. Plus, scammers will purposely write positive reviews to get more freebies.
Which leads to our next point…
7. Stay away from overly-positive reviews
Let’s follow up on the idea biased reviews. It’s true; someone can receive a free product or service and still write a positive review.
Here is a review for the same mascara just mentioned:
For example, Just because a review was written in exchange for a product, In the same way, beware of a sudden increase in five-star reviews.
While this review was part of a free sample program, it has three stars, not five, and shares both positive and negative aspects. Personally, this is a review I trust.
Here is another example of a trustworthy review from Best Buy on wireless Beats headphones:
Here’s a few reasons I trust the review by Pablo:
The review is four stars — when people pay for reviews, they usually want a perfect rating in exchange for their “investment”
The title and the review itself share both the negatives as well as positive feedback
The review goes into specific details
It is a verified purchase
Best Buy recognizes this person as a “Top 250 Contributor”
Notice that I can also post a comment in response to Pablo’s review.
8. Check the reviewer’s profile picture
As shared by Jason Brown, who runs reviewfraud.org, many fake reviewers use celebrity images by accident. As quoted in NBC News, he states, “What they’ll do is they’ll create their account, do a Google search for headshots and when they’re doing that to add it to their account, they’ll get famous people by mistake.”
So if that reviewer’s profile picture looks like a certain celebrity you know, don’t give much weight to their review.
With the rise of technology, there’s one more way you can determine how trustworthy a review is — utilizing tools on the internet.
Free online tools to check for fake reviews
There is one other way to track fake reviews. Tired of being duped into false promises, some companies have been created for the sole purpose of helping consumers source what is legitimate.
When you don’t have time to follow the steps above, these websites can help.
An example is fakespot.com. Simply enter the URL, and Fakespot will use a type of artificial intelligence to analyze how legitimate the review is.
The platform works with a number of major review platforms and retailers, including Amazon, Best Buy, Sephora, Wal-Mart, Trip Advisor, and Yelp.
Another platform made to analyze the trustworthiness of reviews on Amazon is ReviewMeta.
How to get legitimate (ethical!) reviews
If you’re a company who wants to build a marketing strategy with customer reviews, you should by no means shy away from them.
Reviews still hold immense power. B2B consumer reviews also have an impact: 92 percent of B2B buyers are more likely to purchase a product or service after reading a trusted review. Plus, you can create content from reviews that establish credibility and grow brand awareness.
TIP: Do you work at a B2B software or service company? Join companies like yours connecting to millions of active buyers on G2 with user reviews. Creating your profile is free and takes just five minutes.
Hopefully, by now you’ve figured out the No. 1 rule: Never pay someone to write a review. Remember that by definition a review comes from the consumer: If you’re paying someone, it is really a deceptive advertisement masquerading as a review.
Whether you want to get software reviews or build your presence on other B2C platforms such as Yelp and TripAdvisor, there are plenty of ways to get real customer reviews.
For example, send a follow-up email after purchase, asking the user to share their feedback. Up to 80 percent of reviews are the result of these follow-up emails. I’ve received emails requesting a review from companies of every size, including major chains, such as the clothing store Express, and individuals running a store on Etsy.
Whether it’s a sticker on the door, text on an in-store pamphlet, or CTA on a receipt, utilize in-store opportunities to request reviews.
In the world of B2B, ask your customer success and sales team to ask customers for reviews during 1:1 conversations.
Don’t forget about social media, too!
Any channel you use in your marketing efforts can also be used to request reviews. And, the people who see your outreach and take the time to write a review are showing about they care about your brand.
This can lead to a positive effect: According to the the Spiegel Research Center study, mentioned early, brands who send their customers a direct link to submit a review can expect their average star rating to increase.
A note on negative reviews
When sourcing legitimate reviews, you can’t guarantee they will all be positive. But, if you get a negative review — relax! It’s okay!
As the customer review statistics prove, you actually increase credibility this way. As stated by the Spiegel Research center, the likelihood for purchase based on reviews actually peaks with a star rating of 4.0 — 4.7. After that, the closer you get the 5 stars, the more the chance of a sale goes down.
And, if you respond to negative reviews, you’ll show that you are listening to your customers, and you are eager to make improvement based on their feedback.
Don’t let fake reviews get you down: Real reviews work
Whether you are a buyer reading reviews to fuel your purchase decision, or you are a company using reviews to establish credibility and increase sales, reviews are still an incredibly valuable tool.
If you are a business executing reviews, keep working to get those real reviews from real customers. In addition to increasing your sales, credibility, and brand awareness, they have other benefits. For example, reviews can affect recruiting for your business and impact SEO. Reviews are believed to make up over 13 percent of how Google and other search engines rank local search results.
If you’re looking to increase sales, fight the scams and schemes with real reviews. The impact and credibility from your actual customers will go further than anything fake!
Start getting software or service B2B reviews now with your free G2 profile.
If an service wants to limit the amount of requests clients make, they can
use the 429 Too Many Requests status code to inform the client that
they’ve exceeded it.
For example, perhaps an API wants to limit users to 100 HTTP requests per
hour.
It’s possible to tell a client when they can make requests again with the
Retry-After header, but this is optional.
Example
HTTP/1.1429Too Many RequestsContent-Type text/plainRetry-After:3600
You exceeded the limit. Try again in an hour
