7 Best Email List Building Plugins for WordPress

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Looking for a proven way to boost your sales?

Look no further than your email list. Cultivating a thriving email list has been shown to help you build your:

  • business;
  • personal brand;
  • or eCommerce store.

On a basic level, building your email list will help you to acquire new clientele and keep them coming back: These lists enable you to send out emails with valuable information, coupons, exclusive links, and much more. After sending out these blasts, you should see subscribers stampeding to your site!

Of course, you’ll need to collect some email addresses before you can start sending these emails out.

The good news is that cultivating a rapidly expanding email list may be even easier than you think. All you need is the right email list plugin to help your visitors subscribe to your list quickly and effortlessly.

Here are a few of our favorite email list building plugins for WordPress:

1. Thrive Leads

Many call Thrive Leads the best WordPress list building plugin out there. If you’re willing to pay annually, Thrive Leads offers memberships of $19/month for individuals and entrepreneurs (for the use of all of their plugins and themes on 25 of your websites) or pay $49 per month for an agency membership. For as low as $67, you can buy a license for just one site.

If you like choices, Thrive Leads will be the perfect fit for you! This WordPress plugin has 10 opt-in types to choose from including popovers, slide-ins scroll boxes, “sticky” ribbons and more…

What’s more: After you’ve selected your opt-in form type, you can choose from one of the many templates and then select which pages or categories of tags you’d like to display them on.

Features:

  • Stunning designs and templates
  • Over 20 animations to use in your opt-in box
  • Ability to target specific user types (like new visitor, returning visitor, and customer)
  • Drag-and-drop editor
  • 2-Step Opt-in Forms
  • A/B Testing

2. OptinMonster

Gain access to OptinMonster for $19/month (only $9 if you opt to pay annually). You can unlock more features by paying an additional fee.

One of OptinMonster’s most popular features is their 2-Step Opt-in option (they report it boosts conversions by over 785%). When visitors click on a link or photo, a popup comes up and asks them to buy a particular product or subscribe to your email list. This type of popup is effective because your visitor has now started a process they’ll have to finish, and the pop-up makes it easy as pie to sign-up (as opposed to taking them to another site, and having them sign up from there).

This plugin is also appealing because it includes an easy-to-use drag-and-drop builder, plenty of templates, and is perfect for the user who runs more than one website.

Features in the Basic Plan:

  • Lightbox Popups
  • Page Level Targeting
  • List Segmentation
  • Subscriber Recognition
  • Success Messages
  • Lightweight

3. Bloom

Bloom comes as a package deal (which includes The Divi Builder and Monarch) for $89 per year. You could also opt for the Lifetime Access at $249.

Bloom’s dashboard is user-friendly. Keep an eye on how your opt-in forms are converting by customizing a panel on your WordPress dashboard. On the dashboard, you can create and manage email accounts, see opt-in statistics and conversion rates.

Features:

  • Over 100 templates
  • Integrates with 16 of the most popular email marketing services such as AWeber, MailChimp and Campaign Monitor
  • 6 different display types (including Automatic Opt-in Pop-Ups, Inline Opt-in Forms and Widget Area Opt-in Forms)

4. SumoMe

SumoMe has the best price tag ever: It’s free! And the set up is easy. SumoMe has a page of ‘Sumo Examples’ so you can see its capabilities for yourself.

A few of the features in the free version include the SumoMe Scroll Box (where you can set how far your visitor scrolls down before they encounter a pop-up box), SumoMe Smart Bar (a small bar at the top of your page requesting an email address), and the SumoMe Welcome Mat (takes over your screen with a request for an email address – there’s a neat feature here where you can embed a video, too).

Features:

  • Integrates with HubSpot, Constant Contact, mailjet, MailChimp, AWeber, and more
  • Heat Maps & Content Analytics
  • SumoMe Highlighter
  • Also includes social sharing buttons and analytics

5. Optin Forms

Optin Forms can be downloaded for free.

This plugin is a pop-up free zone. With Optin Forms, you can place your forms above, below, or in the middle of your content. For all 5 form designs, you can customize texts, fonts, font sizes and the color of any element.

Reviewers often praise Optin Forms for its simplicity and ease of use.

Features:

  • Integrates with AWeber, MailChimp, iContact, GetResponse, MadMimi, Interspire Email Marketer, ConvertKit
  • 5 Form Designs
  • Open Source Software (with Contributions from WPKube and FancyThemes)
  • Translations

6. Popup Domination

You can try Popup Domination for free for 14 days, pay $9/month for the Starter Package, and $19/month for the Standard. If you’re not happy with your experience, contact them within 60 days to get your money back.

If you want your popups to stand out, Popup Domination is a match for you. Their template library is constantly growing. Popup Domination also has slew of features, including the option to create mobile-only popups.

Popup Domination’s versatility doesn’t end there: It  also works with every website and email provider.

Features:

  • Integrates with Constant Contact, MailChimp, iContact, mailer lite, GetResponse, and more
  • Countdown Themes
  • Exit Popups
  • GDPR Friendly PopUps
  • A/B Testing
  • OnClick PopUps
  • Redirect Themes
  • Email Themes
  • Geographical Targeting
  • Super Fast
  • Customizable Designs

7. WP Subscribe

WP Subscribe is another free email list plugin for WordPress. Snatch up the Pro version for $29 (which includes 24/7 lifetime support and updates). This is a real bargain when you consider the fact that, with most other premium plugins, the updates and support are valid for one year only.

WP Subscribe is the only free all-in-one plugin offering Aweber, MailChimp and FeedBurner. If you want to launch your email list quickly and easily, you may have met your match: WP Subscribe’s has design customization options and simple popup actions.

Features:

  • Fully responsive
  • Easily customized using custom CSS
  • Compatible with caching and SEO plugins
  • Can be used more than once in different sidebars
  • Popup animations
  • Super Lightweight

Which WordPress Email List Plugin is Best For You?

Since every site owner has different needs, we’ve narrowed it down a bit here to help you choose the right fit.

Thrive Leads is widely considered the best list building plugin for WordPress users. It gives you all the necessary features at your fingertips, best value for your money and has regular updates. Moreover, if you’re not sure yet what you want to do with popups or forms for your site, Thrive Leads is best, because it is so comprehensive.

Bloom is a great deal because you get so much value for your money (they include other plugins and themes in the package in the price). Another advantage with Bloom is that you have access to some cutting edge features (for instance, you can set Bloom up so that popups are triggered at specific moments, including after a purchase, or after a visitor makes a comment).

If you’re interested in unique features, OptinMonster could be right for you. For example, you can set up a popup to come up based on how someone has interacted with a product or service you’re offering. OptinMonster is also ideal if you have more than one website to manage, or if you’re looking for a lightweight plugin.

If you’re looking for something quick, simple and easy, download the free version of WP Subscribe.

Last Words on WordPress Email List Plugins

Before we leave you to your decision, here’s one word of advice:

Each of these plugins provides you with plenty of options for your popups and/or forms (no hurting for choice here!). All you need to do is experiment to figure out which type of popup produces the best conversion rates for you. Then, you can stick with what works best.

Remember not to underestimate the power of tiny changes as well (small changes may have new visitors swarming to your email list!) such as changing the color, theme, font, or text of your form.

On that note, you may want to look for a plugin that allows for split testing if you’re springing for the premium version of a plugin. This way, you’ll be able to easily compare your conversion rates. There’s no more time to waste: You’re never going to know what converts best until you try it.

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