Join us next month for SymfonyWorld 2021! We've announced last Monday the first selected speakers of the international conference on June 17 and 18. We can't wait to meet you for an entire week of Symfony:
2-day online pre-conference workshops on June 15-16
2-day online conference with 2 t...
Let me start off by asking you a question. How many of you have switched toothpaste brands over the course of your lives? How about deodorant, shampoo, or motor oil for your car? Have you ever thought about what makes one brand of these items different, or better, than the others?
What is it about “your” particular brands that draws you to purchase them again and again? The answer might lie in those brands’ USP.
USP stands for Unique Selling Point. It’s a marketing concept that was developed in the 1940s to explain why certain advertising campaigns were wildly successful, and why others were not.
Basically, it stated that successful campaigns appeal to their target audiences using unique points, or “propositions,” which convince them that the brand of product being advertised is superior to the brand they currently use. Nowadays, a USP simply refers to some part of a product or service that makes it unique from other, similar products or services.
Designers can harness the power of the USP when marketing themselves. We all know that creative professionals are infamously bad at promoting their own work, but by utilizing a USP, it makes the job that much easier. Today, I’m going to show you how that’s done.
When determining a product’s USP, first advertisers must come up with a unique proposition to make to their potential consumer market. Specifically, they’ve got to come up with a specific benefit that their consumers will reap by using the product.
For example, if you buy a specific brand of mascara, advertisers might tell you that you will receive the specific benefit of “longer, fuller lashes.” Or if you buy the latest iPhone, according to Apple you will get “the most amazing iPhone yet.”
In order for these claims to be effective, they must actually be true, or at least potentially true to their ideal consumer. USPs aren’t just hyperbole or meaningless advertising – they are actual, direct benefits that you will experience by using the product.
Notice how Apple doesn’t tell you you’ll be getting “the most amazing phone yet.” That would be ridiculous and impossible to quantify since it’s completely subjective. But by having the corner market on iPhones, they’re able to confidently tell you that their latest version is their most amazing version of the iPhone so far.
Of course, any of these USP claims could also be true for the same product produced by a competing brand (how exactly is a hamburger patty from McDonald’s different from one from Burger King?), but that brand didn’t claim that benefit as its USP – your brand did.
If you’re a designer, you’re swimming in a huge pool with other people who do exactly the same thing you do. When you’re marketing yourself to clients, it’s important that you select a USP that separates you from the pack. What specific benefit do your potential clients stand to receive by working with you?
As a designer, your USP must be something that your competition either cannot or does not offer. If you studied psychology in college, for example, you have the ability to position yourself as “the psychologist designer” (except with a better name, because that one’s pretty lame).
To your clients, you will be known as the designer who uses your strong background in psychology to reach further into the minds of your users, which clients will definitely remember as something unique. Most designers wouldn’t be able to compete with you on that front – that’s your Unique Selling Point.
Of course, you can substitute psychology for another special area of expertise you have that most other designers don’t. I use my professional background in the culinary industry as a USP to catch the attention of my design and writing clients – it helps them remember me and I can use that unique perspective to add a special kind of value to them.
This is the kind of effect you want to have. Even if you haven’t studied anything else in school or worked in any other industries, you can probably still find something in your array of hobbies, interests, and passions which will lend a unique vantage point to your personal brand. Do you like cars? Fashion? Artisanal beer? Interesting – how can you use that as a USP to draw in specially targeted clients?
If you use a side of yourself that others in the design industry don’t normally show, you will immediately stand out to potential clients, as you will have ignited their curiosity.
Of course, there’s a right way to incorporate your personal interests and hobbies into your career, and there’s a very wrong way. Most people, when they attempt it, get it wrong, which is why I’m going to show you the right way here.
When advertisers develop a USP, they must create something so compelling that it works on not only their existing consumers, but new consumers as well. It must have the power to “pull” in new business. Your personal USP as a designer must accomplish the same thing. It’s vital to any freelancer to have a steady stream of new work.
And potential clients must find value in your USP in order to be interested. And in order for them to find value, you have to provide them with something that they, specifically, want or need.
This is where many people make a wrong turn in using a facet of their personal interests or passions to lure in new clients. They assume that any personal interest will be just as effective, which is not the case at all.
If your special niche is clients in the legal industry, those clients aren’t going to benefit much from your latent passion in basket weaving, fine art, or cat grooming. A personal interest in sociology, philosophy, or chess, however, will catch their interest if presented in the right way. Think about what your hobby provides you in the way of practical skills.
While reading my chess example just now, you might have been tilting your head in confusion, thinking ‘how would liking chess be helpful when catering to legal professionals?’
Well, chess is a strategy game that builds critical thinking skills. As long as you present it in an intriguing way (rather than a creepy way; no one wants to hire a humorless, geeky chess master), you can position yourself as someone who can think in the same kind of way your clients are used to thinking in their own line of work.
Having those critical thinking skills makes you less exotic as someone who’s merely “creative” and possibly a loose canon. It will make you more relatable to non-creatives, or, even better, it will funnel your creativity into a vehicle that non-designers will “get.”
USPs are a powerful tool for freelancers when used correctly. They allow you to harness your own unique skills, interests, and passions to make you stand out from your competition and land exactly the kind of clients you’re perfectly tailored to.
The post As a Freelance Designer, What Is Your Unique Selling Point? appeared first on Speckyboy Design Magazine.
iPhones have become a synonym for quality, and so what better device to help you showcase your own designs’ quality? Previously, showcasing your designs on devices like iPhones and iPads was a huge hassle. From photographing the screens right, to dealing with static and numerous other errors, it was impossible to provide photo-realistic results to your clients.
However, with these versatile mockup PSD templates featuring the iPhone, you can easily display your design to convince your audience how well it fits their unique needs.
There are all kinds of ways to use iPhone templates for Photoshop: If you’re developing software or an app, using an iPhone mockup can be a great way to showcase your UI (user interface) and UX (user experience) design. If you’re designing a website for your clients, you can use iPhone mockup templates for Photoshop to show how responsive your design is, i.e. how well it adapts to different devices. Writers and other creatives can also showcase their work through iPhone mockups, by presenting different formats in which their works can be consumed.
Finally, even if you’re working on a branding project, using iPhone mockups can be a great way to show how well your visuals fit the original idea.
Professional and highly-detailed, these iPhone Pro mockup templates are perfect for tech industries. You’re going to have the time of your life working with this set that comprises of 3 iPhone 11 Pro mockups in different poses, as well as plenty of customization options (customize reflections and highlights).
Interesting and well-staged, these iPhone mockup templates are perfect for showcasing user experience, UI, and app/software feature design. You can fully customize them! Featuring an iPhone being held in hands, this close-up set with 3 PSD files is a great choice for photo-realistic results that will win over your clients.
Simple and clean, these iPhone screen mockup templates are perfect for emphasizing the quality of your design. You can choose between two mockups: light screen, and dark screen. They’re positioned as a flat-lay, so they’re perfect for communicating the intricacy of your designs to your audience.
A versatile mockup featuring a blue iPhone 11, this template is a great choice for designs in complementary colors. Visualize your design through these 2 mockups, and draw a parallel between a boring, black screen, and a screen featuring your work. You can also customize the background of this mockup!
Beautifully photographed, these iPhone mockup templates offer a serene environment, and plenty of ways to showcase your work. Show your (app) design through these 5 iPhone mockups for Photoshop, and get incredibly photo-realistic results, set in an outdoor environment with realistic effects and shadows. Your clients will absolutely adore it!
Engaging and dynamic, these iPhone XS mockup templates are perfect for showcasing app and web design. You’ll get 3 color variations of the 2019 iPhone XS model, all professionally photographed and easily customizable in Photoshop. The layouts make these iPhone mockups suitable for both presentations and website display.
Sleek and elegant, this iPhone X mockup template is perfect for simple customization in Photoshop, and photo-realistic presentation. This iPhone X template works wonders for presenting your app design, as well as showcasing web design responsiveness. Add your design, change the background, and you’ll be good to go!
Make your app shine in the app store with this rose-gold iPhone app store mockup! Positioned as a screenshot with a heading and description, it is perfect for promoting your next app. Upload your design, change the background, and add engaging headings and descriptions. Works great for pitch presentations, too!
This iPhone XS mockup template for Photoshop is simple, clean, and ready to showcase your design to your customers and clients. Easily emphasize the quality of your work, change the background to whatever suits your project, and wow your audience! The iPhone mockup is vector-based for a smooth editing process!
Perfect for showcasing your app’s features, this iPhone XR mockup template set is a supreme choice for your next presentation or marketing campaign. Choose from 7 color variations of the XR model (including coral and space grey), add your own design to the mockup, and present your designs.
Beautifully staged, and perfect for modern audiences, this iPhone with headphones mockup template offers a charming way to present your work to clients. You can use it for app and website design, or traditional creative work such as art and typography. All you have to do is boot up Photoshop!
This black iPhone mockup template features a close-up shot of an iPhone, perfect for showcasing the particularities of your app or web design. It works well for lighter and more elegant designs with colors complementary to the purple background. Customization is simple, and you can even change the screen color.
Sleek and elegant, this iPhone X mockup template for Photoshop is perfect for showcasing your next app or UI design. Completely focused on the screen, this iPhone mockup allows you to highlight your work. You can pick from 5 different PSD iPhone mockups, and completely customize every detail in Photoshop.
Superior resolution for superior results. These sleek iPhone 11 mockup templates for Photoshop offer 2 angles, 6 official color options, and plenty of ways to customize the mockup to fit your brand: remove or update the status bar, separated shadows, change the background, and more. Your presentation will look beautiful!
Smart and elegant, this iPhone mockup features both the smart phone and business cards laid on a wooden table. A combination of aesthetics and practical solutions, this mockup is really easy to customize by adding your own business card and screen designs. It is perfect for elegant and modern brands!
An incredibly dynamic set, these iPhone 11 Pro and iPad Pro mockup templates showcase your design’s versatility. You can upload up to 4 different designs (2 for each device), so they are perfect if you want to give your clients more options. You can customize the background, too!
Showcase all your dark and bright designs with these stunning iPhone mockup templates for Photoshop. With plenty of options (5 iPhone mockups), and customizable colors, you can create a gorgeous presentation both for internal purposes, and your website customers. They are perfect for showcasing feature designs for apps, and more!
A gorgeous iPhone x mockup template, this is the stunner you need to win over your audience! With high, 4K resolution, and simple customization through Photoshop smart objects, you can easily adapt this sleek mockup to fit your artistic vision. It’s perfect for tech, app, and software branding!
Finding the right iPhone mockup template for Photoshop has never been easier. All of these mockups are incredibly easy to customize. All you have to do is download them, and add your own designs in Photoshop.
And with plenty of options, you can find a great mockup for every project you’re working on. From software and app development, to web design and branding, every project deserves a stellar mockup.
More Mockup Templates: Banners, Books, Booklets, Bottles, Box Packaging, Branding, Dresses, Flyers, Frames, Hoodies, iPads, Laptops, Logos, MacBooks, Magazines, Mobile Apps, Mobile Devices, Mugs, Packaging, Sweatshirts, T-Shirts, Tote Bags.
The post 20+ Mockup PSD Templates Featuring the iPhone for 2021 appeared first on Speckyboy Design Magazine.
Following the recent statement by WordPress’s co-founder Matt Mullenweg and the Creative Commons CEO, Catherine Stihler’s post, I’m happy to formally announce that CC Search is now part of the WordPress open source project, newly coined Openverse. Both Matt and I are long-time supporters of Creative Commons. I hope that this will provide a long-term, sustainable challenger to closed source photo libraries and further enhance the WordPress ecosystem.
Current CC Search users will continue searching and using openly licensed images from around the internet. WordPress plans to continue the great work started by the Creative Commons project and expand search capabilities and features.
We look forward to indexing and searching additional media, such as audio and video. As we expand our capabilities and grow the project, we look forward to integrating directly into WordPress and the media library. We hope to not only allow search and embeds of openly licensed media but pay it forward by additionally licensing and sharing your media back.
Stop by the Slack channel, #openverse, and take a look at the code repositories moved under the WordPress organization here on GitHub. You can also follow along with the project on its own make page at: https://make.wordpress.org/openverse. We are working on setting up the new team, process, and procedures.
Join us in welcoming the team and community. As a treat, check out the most recent WP Briefing episode, The Commons of Images, in which Matt and I discuss CC Search and our hopes for it as part of the WordPress community.
Building a website sometimes becomes a race to cram the most features into the final product. This rings especially true when it comes to eCommerce, where massive amounts of bells and whistles have become the standard.
This methodology can produce mixed results. In some cases, all of the fancy functionality and effects can be distracting. They take users away from the core functions of browsing and buying online. Indeed, sometimes you really can go a little too big.
What’s missing is a focus on the bare essentials. These are the features that shoppers need to easily get around your site and find what they’re looking for. If and when they do place an order, checking out and reviewing order status need to be dead simple.
So, let’s eschew all of the bloated features for a moment and turn our attention to the basics. Here are a few must-have features for your eCommerce website.
Online stores come in all shapes and sizes. But it stands to reason that, the more products you sell, the harder it can be for visitors to sift through your offerings. The risk is that they’ll either expend a lot of effort to find what they need or, even worse, they won’t find it at all.
That’s why product filtering functionality is so crucial. It provides a logical path to narrow down products to those that fit a customer’s specific requirements.
Filtering can be implemented in a number of different ways. The most basic being the ability to view products by their assigned categories and tags. For shops that have a low-to-moderate number of products, this may be all you need – so long as you provide navigation for them.
Of course, it can be scaled all the way up to dedicated UIs where users select from a range of options. Details such as pricing, brand, color, size, etc. make finding the right match that much easier.
Once a customer finds what they’re looking for, it doesn’t necessarily mean they’re ready to buy. They may want to do a little more research or simply come back another time.
Therefore, you’ll want to provide them with alternative options and a way to get back to where they were. Offering lists of related and recently viewed products will do the trick.
Related products can be a great way for customers to learn about other items within the same category. For example, someone may want to compare several televisions before making a decision. It could even compel them to go for the more expensive option (everybody wants that big screen, right?).
It could also be utilized as an invitation to purchase accessories. With the aforementioned TV shopper, they might see the perfect stand or soundbar. There are any number of possibilities here.
When it comes to recently viewed products, this feature makes it easy for a shopper to pick up where they left off. At the very least, it saves them the trouble of having to search through your store again.
While this doesn’t have to be prominently displayed, it should be added to an area where shoppers will see it. That could be at the bottom of the page or maybe even within a sidebar. Either way, it’s a nice little convenience.
Every shopper that comes to your website has their own preferences regarding user accounts. Some want the convenience of having their own login, while others would rather keep things a bit more casual.
It’s important to meet customers where they’re most comfortable. Forcing a particular action – even with good intentions – will likely be a turnoff. With that, allowing them to easily create an account or shop as a guest provides them with choice.
User accounts are an attractive feature for both shoppers and store owners. Shoppers get the convenience of having a single place to manage orders, billing information and shipping addresses. Those that are frequent buyers will appreciate not having to re-enter this data every time they place an order.
For store owners, the account dashboard is a great place to offer customers extra perks or get in touch with them regarding an order. Package tracking numbers, for instance, can be added here – allowing customers to reference them anytime.
Account creation can be made available through various avenues. Placing a link in the navigation and via call-to-actions are advisable. Enabling registration during checkout is also an effective means of encouraging customers to sign up.
Unless your eCommerce store is members-only, it makes sense to allow customers to check out as guests. This enables them to shop without having to make a commitment.
Besides, this doesn’t mean you have to give up all hope. There’s still an opportunity to tout the advantages of registering for an account. Who knows? Some people may eventually take you up on the offer.
In the design process, it’s easy to overlook the tried-and-true features of an eCommerce website. They tend to get lost in the pursuit of more flashy bells and whistles. Yet, it’s those basics that lay the foundation for a great user experience.
Much as designers tend to focus on a mobile-first philosophy, perhaps eCommerce should be approached with an eye towards basics-first. Once those are established, it’s time to think about adding a little bling to the mix.
This will ensure that a website is user-friendly and reinforces the primary goal of making conversions.
The post A Focus on the Basics: Must-Have Features for Your eCommerce Website appeared first on Speckyboy Design Magazine.
WordPress is open source software, maintained by a global network of contributors. There are many examples of how WordPress has changed people’s lives for the better. In this monthly series, we share some of the amazing stories that are not as well known.
Creating content with WordPress and blogging helped Fike Komala, from Indonesia, build a career where she can work remotely from different locations in the world.
In 2020, Fike joined a US-based company that specializes in form building to work as a content marketer. Using her experience as a freelancer and later a full time employee, she encourage others, particularly women in Asia, to consider remote work as a career option. She is so impressed by remote working benefits, that she is now considering writing about it for a thesis for her Master’s Degree, which she started this year in Europe.
As a keen blogger, WordPress immediately impressed Fike. Her dad is a programmer, and he helped her create the first of many blogs at the early age of 10 years old. She had private and public blogs, and even an English language one to help her practice and learn better English skills.
“I got satisfaction and happiness from pouring my thoughts in writing and publishing them in my blog. Writing my thoughts and feelings often helped me process them, even now.”
Fike
With a natural talent and love for languages, Fike pursued an Information Systems degree after graduating from high school. Her course covered business learning Java, HTML, CSS, Javascript, and Android programming. She also took courses to learn Bootstrap and Ruby on Rails.
During her education, Fike’s parents had a business building websites. She helped them proofreading and formatting the articles, and that is how she first encountered WordPress. “I saw WordPress as something more advanced than other platforms, with more themes and plugins to choose from. The default WordPress websites already looked more professional than others.” Throughout school, Fike’s experience with WordPress and blogging helped her earn extra money online in various legal and safe ways, including translating texts from English to Indonesia, online surveys, and writing articles in English.
The last year at University required a year-long full-time internship. Fike worked as an intern at a big general insurance company within the IT quality control staff. She enjoyed working with the people she met and learned a lot through this opportunity, but she declined the offer of a full-time position.
Fike is a good student who loves learning and did well in her education. Her traditional internship experience led her to realize that programming in an office job did not fulfill her, and she knew that she really wanted to pursue remote opportunities.
“I was a good student, I love learning algorithms, but I didn’t love programming. I’m not that person who can stay calm finding errors in their codes, and then finding out that it’s only missing a character,” says Fike. She added: “I don’t really like the fact that I have to wake up at 6 AM and be back home at 7 PM, and do it all over again the next day.”
Fike spent time improving her freelance profile, revising it, and applying to jobs as a virtual assistant. She was willing to do any small jobs such as formatting WordPress posts, designing social media posts, and processing orders for online shops. Through a freelance job submission site, she was able to work with people from across the globe, including Singapore, Australia, Europe, and America. Through the site, Fike was able to gain experience with remote working tools like Slack, Asana, Trello, and Google Suites, and the work gave her practice writing in English.
It was through this site that Fike saw a job opportunity with a WordPress plugin company. She sent in her profile and blog.
“This was my first time being interviewed via a video call. I was ecstatic but panicked. On the day, I woke up at 4 AM, got dressed, and opened my laptop. Weirdly, my wi-fi died that morning. So I went to the nearest cafe to get the interview done, and it went great!”
She was hired to deliver consistency on the company’s blog.
Through her job, Fike first began to contribute within the WordPress community and was able to attend her first WordCamp, WordCamp Jakarta 2018, sponsored by her firm. Through WordPress, Fike has met many generous, trusting, and helpful people. She says, “Because I’ve experienced the generosity of the WordPress people, I wanted to give back to the community.”
“I got to know the amazing community behind WordPress. How people voluntarily contribute their time, energy, and skills to the community, from development, marketing to translating. It was really inspiring.”
Fike
Fike has been an inspiration to people in her local community and globally within the WordPress community through her enthusiasm and energy.
She talks about her joy in contributing during a live interview as part of WordPress Translation Day in 2020.
So determined to encourage others to become translators of WordPress, she joined the Global Translation Day event with the Indonesian Community last year and took part in wider marketing of the event. She is pictured below with some of the Indonesian polyglots team.
She continues to support the polyglots and is a General Translation Editor for the Indonesian language. Last year, she also voiced an Indonesian translation of the onboarding video for new contributors joining WordPress.org. She has been a regular contributor to the PerempuanWP, an initiative for Indonesian women working in the WordPress world. Working with a firm which uses the WordPress platform has strengthened her familiarity with projects in the community and encourages her interest in contributing.
To learn more about contributing to WordPress, visit make.wordpress.org/ and follow the “get involved” link. You can join any of the weekly team meetings to get started, and there is a lot of help available.
Fike says, “I want to represent Asian women. In the future, I hope I can inspire more women, especially Asians, to work remotely.” She is now studying in Europe for a Master’s in Digital Communication Leadership. She hopes to use her learning to help other women, particularly back in her home country of Indonesia.
She continues to share her energy for learning and remote working.
“Just learn things. As much as you can. From anywhere, about anything. Keep an open mind. Read books, listen to podcasts, and learn new skills.”
She added: “If you’re working in the WordPress world, join the WordPress community. It’s a great place to learn from and connect with great people.”
Thanks to Meg Phillips (@megphillips91) and Abha Thakor (@webcommsat) for writing this feature, to Surendra Thakor (@sthakor), Meher Bala (@meher), Larissa Murillo (@lmurillom), Josepha Haden (@chanthaboune), Chloé Bringmann (@cbringmann) for additional support and graphics, and to Topher DeRosia (@topher1kenobe) who created HeroPress. Thank you to Fike Komala (@fikekomala) for sharing her #ContributorStory.
This post is based on an article originally published on HeroPress.com. It highlights people in the WordPress community who have overcome barriers and whose stories would otherwise go unheard.
Meet more WordPress community members in our People of WordPress series.
#ContributorStory #HeroPress #WPTranslationDay
In this video, Casey from the WebFX Internet marketing team will go over how to design a product page.
Transcript:
Nothing beats the excitement of seeing a package at your door. But let’s rewind.
A lot of factors came into play to get this person from searching for a product to purchasing one.
One very big factor is how you optimize your product pages to make buying something online both tempting and easy.
In this video, I’m going to give you six in-depth tips on how to design a product page, so the next package people receive is something they bought from you.
Let’s jump right in!
Our long list of services help you make waves in your industry and increase metrics that matter most - like sales.
You can’t stand over someone’s shoulder and tell them how great your product is when they’re shopping from their computer.
Let your product descriptions do that!
Using the manufacturer’s description or copying and pasting between ecommerce product pages is easy, but it’s not always effective.
Think about why people should buy your stuff over someone else’s.
Take this lipstick as an example. You could describe it as a pink, matte liquid lipstick. Or you could say this liquid lipstick is the perfect pop of color that’s sure to stay on from morning to night. Its matte formula is so light you’ll forget you’re even wearing it.
No matter what you sell, think about what makes your product the best product and write it down. Don’t forget to highlight how your product addresses customer pain points.
If I’m shopping online for a tennis racquet, I need to know a lot of details to help me determine if it’s the right fit.
In this case, I need to know things like the size, weight, and materials it’s made from.
I can’t physically pick up the racquet and feel if it’s right for me, so I need you, the seller, to give me as many details as possible.
This goes for any product online. It’s super important for you to include detailed specs, so people can judge if what you’re selling is going to meet their needs.
If you sell clothes, be clear about the fabric, colors, sizes, and care instructions.
If you sell auto parts, explain which types of cars they work with, the weight, the dimensions, and anything else people need to know before purchasing.
Be as specific as you can when writing out your product descriptions.
Again, people can’t physically get a feel for your products when they’re looking at their phones.
You can use product photography and videography to help give more context to your ecommerce product page.
For those who want to take their own photos, I’ll give you some quick tips for capturing some captivating photos and videos.
Using photos, videos, and product descriptions is essential to your website product page design. But there’s still more to learn.
Product SEO is essential to bringing in more customers.
If you’re not familiar with SEO, it stands for search engine optimization and is the practice of writing and/or editing your pages, so they can be found in search engines. Now, the key here is to optimize for people first, so you don’t want to make your page great for search engines but unreadable for people. That wouldn’t help your SEO, anyway.
Keywords are a major part of ecommerce SEO. When people search for products with Google, the words they type for their searches are the keywords.
For your product page to show up as a result, you need to use keywords in places like:
You can either use short-tail or long-tail keywords for your product SEO.
Short-tail keywords are shorter words or phrases with a high search volume, and they’re probably not the best option for your business.
Long-tail keywords are—as they sound—longer. They may not have a high search volume, but they tend to be what people search for when they’re ready to shop.
So if someone searches with the short-tail keyword, “camera,” they could be looking for a variety of results. Maybe they’re interested in learning how to use a camera or just want to look at photos of cameras. Either way, they might not be interested in buying a camera.
If someone searches using the long-tail keyword, “Canon video camcorder XA30,” there’s a higher chance that they are looking to buy that specific product because they’ve done the research to know which model and type of camera they want.
Listen, I know you want people to love all of your products, but it’s not always going to happen. Something may not be the right size or color they’re looking for, and that’s okay. Your product page content won’t work for everyone.
But you can make it easier for people to browse everything you offer if they’re not satisfied with one specific product. Maybe someone is looking for a pair of headphones, but they click on a pair that isn’t exactly right for them.
First, to stop them from leaving your website, you can suggest related products on the same page to help them quickly jump to something that might meet their needs.
Second, you need to give them an easy way to go back to your main product page. In addition to having an organized navigation menu at the top of your page with links to all of your product categories, you need breadcrumb navigation for people to follow.
So to get to a product page for headphones, someone may have clicked a link to your “Electronics,” then “Audio Devices,” then “Headphones,” then “Headphone Model A.”
Breadcrumb navigation lays out that path with clickable links, so people can go back and forth fairly quickly.
Headphone Model A might not work, but Headphone Model B may do just fine.
These headphones are super comfortable and lightweight. The sound quality is great for the price, and the Bluetooth feature works impeccably well. Five stars.
My final recommendation when you want to learn how to design a product page is to collect reviews.
I can’t tell you how many times a set of good reviews has convinced me to actually spend my money. And yes, there have been times when bad reviews have pushed me in another direction.
Reviews can help people understand how your product works in a real environment. They help create trust between you and your customers.
As valuable as a product demo is to your product page, good reviews can build on that value because the people saying nice things aren’t paid to do so.
If you have a great product and an experienced customer relations team, you shouldn’t worry too much over bad reviews. As I said before, you can’t please everyone.
No matter if your review is good or bad, your team should respond to show that you are paying attention to your customers.
If you notice an influx of bad reviews, you may want to dive deeper into the reasons why.
Before you leave to start selling more of your products, take a second to subscribe to our YouTube channel and our email newsletter, Revenue Weekly!
Thanks for watching!
The post How to Design a Product Page: 6 Pro Design Tips appeared first on WebFX Blog.
