As a rule, call-to-action buttons rarely undergo cardinal changes. The last big thing in this sphere was when we were widely introduced to ghost buttons. Although their hollow shape felt a bit inappropriate, everyone was obsessed with the idea. Ghost buttons took the web by storm without a doubt, but it was a long time ago.
Things haven’t changed in any radical sort of way. CTAs are still rectangle-shaped elements with a relatively big size in comparison with other tiny details. However, this doesn’t mean that they don’t keep pace with the latest fashions. And the bright coloring of call-to-action buttons is clear proof of that.
It’s a predictable continuation of the trend of vibrant color schemes that show up in web design these days. But with one exception: Buttons are where different experiments are being conducted. Starting with the disco neon blue of Pink Mobility and ending with the classic forest green of TecExpert, you can stumble upon various stylistic choices. What’s more, if you can´t decide what tone to use, you are always welcome to opt in favor of a gradient.
Let´s consider some fantastic examples from the real world.
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The first website to examine is Pink Mobility. We have already mentioned it, and there is a good reason for that. Not only does the team skillfully adopt the bright coloring for general purposes, making the overall design feel energetic and flamboyant, but they applied this trend to the tiniest details such as call-to-action buttons.
Several stylistic choices instantly draw an eye. The first one is, of course, neon blue. It is an eye-catcher, and it goes perfectly well with the bright orange set as a background for the slides. The second one is a gradient-styled button that echoes the primary coloring. It looks extremely appealing. The other ones are navy blue and white, which skillfully complete this entourage.
The team behind The May Firm has fixed on a bright green. It enhances various elements of the design, starting with the logotype and ending, as you may have already guessed, with the CTA. It is exactly what the doctor ordered for this serious-looking website. It makes the formal, businesslike atmosphere of the law firm friendlier and more inviting.
While some may consider pink and crimson girlish and even a bit mawkish, the designers behind Happy Online prove that theory wrong. Here, a beautiful ruby tone that is used for CTAs perfectly supports the straight-laced theme. Against the pure white background, it looks brilliant. You will also find some other tones such as green and blue that also perfectly blend in.
The team behind NSR pleases our eyes with a bright yellow that was not chosen accidentally. Note the beautiful dark blue image background in the hero section that shows a scene from outer space – it is our sky. Whereas the yellow CTA and icons in the top bar play the role of stars. It is a classic combination with charisma.
The design of Ezra goes for the trendy red color that some may find a bit overwhelming, yet not in this case. Here you can feel the power hidden inside this tone. It adds seriousness to the project without much effort. It contributes not just to the clean white design but also perfectly supports the website’s idea. There are several things in the interface that draw the attention from the get-go and CTA is one of them.
Serverless Framework surprises you with its gorgeous coloring. While we are all accustomed to seeing black and white together, there is undoubtedly something divine in this beautiful coral tone that has a quality of Pantone’s 2019 color of the year. The design is majestic.
The call-to-action button of Hachem is the focal point without being overwhelming or extravagant. Its beautiful purple tone is so pleasing that you can´t take your eyes off of it. The dark background plays no subtle role here. It skillfully highlights the whole beauty of the coloring. Also, the warm gradient used for the headline strengthens the impact. Indeed, this team has an eye for detail.
Speaking of gradients, Original Campus shows everyone that sometimes one color is not enough to produce a powerful impact. Their call-to-action button takes center stage on the hero area, thanks to the multicolored gradient. It does not look outdated or poorly-fashioned. Instead, it looks modern and zingy. It stands in contrast to a relatively neutral design, setting a natural focal point for readers.
The team behind Drone VR has another interesting take on colorful buttons. They also went for a gradient. Yet this time, instead of using a solid shape, they added extravagance to the design by using the line style. The result is intriguing and a bit controversial. It certainly has the right to life, especially placed in such a vibrant entourage.
TGP maintains clean aesthetics and feels extremely businesslike, yet it does not look dull or trivial. Using tiger orange as a primary tone for the CTAs, the team managed to naturally draw attention towards the important things but also add some splashes of positive mood, making things visually appealing.
Sheerlink by RTX is an example of a website that proves that bright buttons are a perfect choice for saturated designs. And it does not feel overdone at all. It fits here like a glove. As it turns out, the bright yellow CTA with sharp edges nicely interacts with the picturesque background. At the same time, it stays on the surface – grabbing a deserved dose of attention.
Enough Color to Brighten Your Day
Bright colors always have a bright personality. They are able to bring various emotions to the project, serving as a valid tool for enriching the overall aesthetics.
It naturally sets apart elements from the content flow and makes them valid players in the arena. And it is a nice finishing touch to the modern designs that have a particular inclination towards bold color schemes.
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There are any number of things to love about WordPress. Chiefly among them is the fact that it’s open source and free to use in any way you like.
For web designers and their clients, this keeps costs down and lowers the barrier to building a first-class website. For plugin and theme authors, it provides an opportunity to tap into and benefit from a large, existing marketplace. Everyone’s a winner, right?
Well, it’s not always that simple. There are times when the various interests who have a stake in WordPress collide with a difference of opinion (see: Gutenberg). And it seems that we’ve hit another one of those points of contention: The WordPress dashboard.
An Unseemly Tactic?
Recently, there’s been some fervor over a “feature” in version 7.1 of Jetpack (since removed, as of version 7.2.1), the venerable Swiss-Army-Knife of a plugin by Automattic (a driving force behind WordPress) that offers a ton of various functionality. The plugin had started to promote its own paid products on the WordPress plugin search screen, placing itself first in line over everyone else.
Funny enough, this did not go unnoticed by members of the community (which likely led to its quick demise). There was fierce debate on Twitter, with Gravity Forms founder Carl Hancock declaring (in a since-deleted tweet), “Automattic is setting the precedence that hijacking plugin search results is an acceptable way to game user discovery problems & outrank competitors.”
While this change created a stir, it’s hardly the first time a plugin (Jetpack included) has forced its way onto our screens. For example, sites with Jetpack installed have been seeing ads for their backup services on the plugin upgrade screen for quite some time.
And they are far from the only guilty party. Plugins both free and commercial are littering the dashboard. Sometimes, it’s just a friendly message regarding a maintenance-related task. More often, they’re asking for donations, reviews, upgrades and various other annoyances. The “good” ones are easily dismissed, the not-so-good ones keep showing up time and again, offering reason enough to stop usage of the product.
Yet, when you take an open piece of software that anyone can tap into, this all seems like it was inevitable.
Looking for an Edge
Like every other industry, the WordPress marketplace is highly competitive. It seems like every theme and plugin has several direct competitors, and everyone is looking to get their product to the front of the pack. Even web hosts have joined in the fun.
And to be blunt, the WordPress dashboard is a prime place to get your message across. It’s a captive audience and one that developers know is interested in their product (because, well, they’ve already installed at least one of them on their site).
For those that offer completely free products, dashboard notifications can serve as a way to gain that extra bit of income that keeps development moving forward. For freemium products with pro versions and other upgrades, it’s a path to keeping site owners in your ecosystem for the long term.
Yes, it can be frustrating to deal with. The messages can often be tacky and much too prevalent (and borderline ridiculous on a Multisite install) – particularly when so many products are utilizing them. But can we really say that we’re at all surprised by this behavior?
Virtually every medium known to man has, at some point, become polluted with similar annoyances. Newspapers, television and radio all have their offenders. Websites have seen all number of intrusive ad gimmicks. So, perhaps our CMS of choice was just next on the hit list.
The Precedent Has Been Set
Sadly, whatever innocence we may have projected onto WordPress is long gone. It may be a free tool, but it’s used by many of us to, in one way or another, make money. As such, there are going to be people who are looking to take advantage of the platform – both on the front and back ends – to grab that extra attention and cash.
What can we do about it? Well, we might get away with avoiding some of the worst offenders in this area. Although, that’s not necessarily going to be good for the functionality of our sites. Unfortunately, the more products that start using these tactics, the more compelled others will be to follow that same path.
Another option is to get in touch with developers and tell them that you don’t appreciate the constant messaging. Sweeping changes across the industry may not happen immediately, but we can try to influence people one at a time (it seemed to influence Jetpack’s change of heart). The hope is that the practice eventually be comes so frowned upon, developers don’t dare tread there in the future.
It could also be that niche plugins, such as Disable admin notices individually, will become must-have additions for those who spend a lot of time working within WordPress. Much like adblocker software has become a big deal in the browser world, a similar industry may (excuse the term) pop up to try and save us from CMS-related aggravation.
Beyond that, it’s a matter of deciding what we are (or aren’t) willing to put up with. WordPress still does amazing things and is a driving-force behind plenty of careers. So, maybe this is just a small price to pay in order to stay in the game. Ultimately, that’s something for each of us to decide.
DOES IT WORK?Further studies needed to determine effects, writes DÓNAL O’MATHÚNA
GARCINIA SPECIES are widely used in Thai and Indian cuisine. The fruit, especially from Garcinia cambogia, has developed a reputation among those seeking to lose weight and build muscle.
Extracts of the fruit contain up to 50 per cent hydroxycitric acid, which is believed to be the active ingredient.
Earlier this year, the Food Safety Authority of Ireland (FSAI) issued a product alert, calling on consumers to discontinue using all “Hydroxycut’’ products.
The product name comes from hydroxycitric acid, which is added to some of the products in the form of Garcinia cambogia. The FSAI called on retailers not to sell these products, but they can still be found on Irish websites and remain available elsewhere.
The FSAI alert is based on recent case reports suggesting a link between Hydroxycut products and liver damage. The Canadian manufacturer voluntarily withdrew its products from the US market after the Food and Drug Administration (FDA) issued a consumer warning.
The weight-loss properties of hydroxycitric acid have been studied since the 1960s. Laboratory tests have shown that it inhibits an enzyme involved in producing body fat from other foods. Research also suggested that hydroxycitric acid may suppress appetite and reduce food intake in animals.
These results led to a series of small human studies in the early 1990s which produced contradictory results. One of the largest randomised controlled trials of hydroxycitric acid to date was published in 1998.
More than 130 overweight men and women took either 1.5g hydroxycitric acid (3g Garcinia cambogia) daily or placebo while also eating a high-fibre, low-calorie diet. Both groups lost weight during the study, but the two groups did not differ in the amount of weight lost or their body fat. Some have claimed that the diet may have interfered with the effects of the Garcinia.
At this point, close to a dozen randomised controlled trials have been conducted with Garcinia, although some of them have used it in combination with other herbs. Some of the studies have produced positive effects, although the quality of the research was sometimes poor.
The safety of hydroxycitric acid has been evaluated in recent studies, in addition to the long traditional use of Garcinia. In general, the herb and food supplements have not produced adverse effects and are generally regarded as safe at recommended doses.
Then several case reports were published in the medical literature of liver damage following consumption of Hydroxycut products. In 2009, the FDA reported that it had received 23 cases of serious health effects from these products.
The damage ranged from jaundice to liver failure requiring transplantation and one death. Although the number of cases is low, their seriousness led to the consumer alerts mentioned above and subsequent product withdrawals.
Determining the precise cause of the liver damage is difficult. Hydroxycut contains a number of herbs and other agents, with different mixtures used in different products. Some formulations do not contain any Garcinia cambogia.
The case reports have not been able to identify which ingredient, or combination of ingredients, may have led to the liver damage.
Further research is needed to understand the precise source of these problems.
Hydroxycitric acid from Garcinia cambogia shows some potential as a weight-loss product. However, the available studies are variable in their quality and the types of products tested. More studies are needed to demonstrate whether or not the products are effective and safe.
The reports of potential liver damage associated with Hydroxycut products point to the need for careful evaluation and monitoring of all herbal remedies.
When products contain several herbs, the precise source of positive or negative effects is difficult to determine. Given this uncertainty, and the complexity of weight loss, people should rely on the standard, proven methods of weight loss: reduce calorie intake, increase physical activity and find others to support your efforts.
While some supplements may be helpful, Hydroxycut should be avoided.
Dónal O’Mathúna has a PhD in pharmacy, researching herbal remedies, and an MA in bioethics, and is a senior lecturer in the School of Nursing, Dublin City University. He is author of Alternative Medicine: The Christian Handbook, Updated and Expanded Edition, Zondervan, 2007
SINGAPORE – Weight-loss product beFIT Total Garcinia Cambogia contains an undeclared banned ingredient, and could be toxic, the Health Sciences Authority (HSA) has warned.
HSA says that the illegal weight-loss product, which is sold online, contains banned substances sibutramine and phenolphthalein.
Sibutramine has been banned in Singapore since October 2010 due to “serious safety concerns”, HSA said.
The agency added that the “very high level” of sibutramine detected in beFIT Total Garcinia Cambogia could lead to heart attacks and fits.
The substance may also cause serious side effects, including high blood pressure, increased heart rate and irregular heartbeats. Changes in mood such as anxiety, depression and mood swings have also been reported.
Phenolphthalein has been used medicinally as a laxative but is no longer in use in Singapore. It may cause rashes, abdominal cramps, breathing difficulties, kidney disorders and has been found in animal studies to be associated with cancer.
The seller of the product is assisting HSA with its investigations.
The product, which is sold on local websites and social media platforms, supposedly contains the extract of garcinia cambogia, a fruit similar to tamarind.
This is touted as the main ingredient in the pills that helps to control one’s appetite and inhibits “fat production”.
“Illegal health products such as ‘beFIT Total Garcinia Cambogia’ are generally produced under poor manufacturing conditions with no quality control,” HSA said in its statement.
“As with ‘beFIT Total Garcinia Cambogia’, the hidden undeclared ingredients can be present in high quantities, which can pose serious health hazards and even lead to death.”
The agency advised members of the public who are consuming the product to stop taking it immediately and consult a doctor if they feel unwell or are concerned about their health.
Members of the public who have any information on the sale and supply of beFIT Total Garcinia Cambogia or other illegal products may contact HSA at 68663485 during office hours or email: hsa_is@hsa.gov.sg.
You can visit www.healthdangers.sg to learn more about the dangers of buying illegal health products from dubious sources.
Sales of the recalled product through the website www.swissclinic.no have been halted, according to a warning on the authority Mattilsynet’s website.
Garcinia cambigia is toxic to the testicles because of its content of hydroxycitric acid (HCA) – a derivative of citric acid found in many tropical fruits.
According to the harmonised list of botanicals put forward by Belgium, Italy and France, BELFRIT, Garcinia cambigia is “OK” but levels of HAC “must be determined”.
The plant’s entry on the list referenced a 2005 study from the Japanese National Institute of Health and Nutrition using rats, which suggested diets containing 102 millimoles of HCA per kilogram or more (778 and 1244 mg HCA per kg body weight per day, respectively) caused “potent testicular atrophy and toxicity”.
This effect was not seen with diets containing 51 mmol HCA/kg or less (389 mg HCA per kg body weight per day).
The paper “tentatively” pointed to HCA as the cause of the negative health effect, but added: “This is the first published report of the testicular toxicity of HCA-containing Garcinia cambogia, and therefore, we do not currently know which of the constituents of this preparation is responsible for the toxicity.”
Garcinia cambogia, also known as Malabar tamarind, is a plant native to Southeast Asia used traditionally for its dried rind as a food preservative, flavouring agent and carminative but it is increasingly popular as a weight loss ingredient for supplements in developed countries.
Holland Barrett sells a supplement containing 300 mg of Garcinia cambogia powder per two-capsule serving.
The UK Amazon site also sells such supplements with content around 500 mg Garcinia cambogia per capsule.
HCA, the main acid in its fruit rinds, has been shown to suppress appetite and body fat accumulation in animal experiments.
An alert issued on the EU’s Rapid Alert System for Food and Feed (RASFF) showed the Swiss Clinic product had come from Sweden, with Denmark raising the alarm.
