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The US Federal Trade Commission has successfully brought the first ever case against using fraudulent, paid Amazon reviews to falsely advertise an online product, the agency announced Tuesday evening. The company in question, named Cure Encapsulations, Inc. and owned by Naftula Jacobowitz, paid a third-party website to write five-star Amazon reviews for a weight-loss supplement called garcinia cambogia. The plant, native to Indonesia, is widely mischaracterized as contributing to weight loss, but is in fact known to cause acute liver failure.
Cure Encapsulations paid a website called amazonverifiedreviews.com to keep the product’s Amazon rating above 4.3 out of 5 stars, with reviews stating that the supplement worked as a “powerful appetite suppressant” and “literally blocks fat from forming.” The FTC found those claims to be false and unsubstantiated.
“People rely on reviews when they’re shopping online,” Andrew Smith, the FTC’s director of consumer protection, said in a statement. “When a company buys fake reviews to inflate its Amazon ratings, it hurts both shoppers and companies that play by the rules.” The FTC first filed its complaint on February 19th, and reached a settlement in just under a week.
As part of the settlement, Cure Encapsulations has agreed to never again make a “weight-loss, appetite-suppression, fat-blocking, or disease-treatment claims for any dietary supplement, food, or drug” unless the company has “competent and reliable scientific evidence in the form of human clinical testing” to support its claims. The settlement also prohibits the company from misrepresenting endorsements, including whether a review or testimonial is from a real customer who purchased the product.
Cure Encapsulations must now inform Amazon that it paid for reviews, itself a violation of Amazon’s rules around promotional content, and must also notify all customers who purchased the weight-loss supplement. To keep the company in line, the FTC is imposing a $12.8 million fine, with only $50,000 due today and the remainder used as a way to enforce the judgement and in the event Cure Encapsulations misrepresents how much money it has on hand.
Amazon, in a statement given to The Verge, said its pleased the FTC is taking action. “We welcome the FTC’s work in this area. Amazon invests significant resources to protect the integrity of reviews in our store because we know customers value the insights and experiences shared by fellow shoppers,” a company spokesperson said. “Even one inauthentic review is one too many. We have clear participation guidelines for both reviewers and selling partners and we suspend, ban, and take legal action on those who violate our policies.”
Fake Amazon reviews have been known as a problem for years, but regulators have shown little interest in cracking down on the practice until this recent suit. That’s pushed Amazon to go after the review sellers themselves, including filing individual lawsuits against sellers on freelance job sites like Fiverr. Yet the FTC’s latest action sets a firm precedent that the agency is willing to go after companies that abuse online markets and platforms like this. It’s not clear whether the agency has the resources to curb the behavior behind some of the biggest bad actors on sites like Amazon, but the settlement sends a message that companies like this can’t rely on the trusted veneer of these marketplaces to excuse false advertising.
The FTC has shown a growing interest in abusive practices in the tech industry in recent months, far beyond the low-level scams of fake Amazon reviewers. Earlier today, the FTC announced it would be forming a task force with 17 staff attorneys to monitor and take action against anti-competitive behavior in US technology markets. The task force appears focused on the increasingly centralized power of a few Silicon Valley giants like Google and Facebook.
Correction: A previous version of this article said Amazon has done little to prevent fake reviews from proliferating on its website. That is not true; Amazon has filed numerous lawsuits against review-selling sites and individual sellers on freelance job sites.
Article source: https://www.theverge.com/2019/2/26/18242303/ftc-fake-amazon-reviews-lawsuit-false-advertising
Buy on Amazon
Price incl. tax, excl. shipping
The above discussion should give you some ideas about sleep and weight loss. Compare not only their prices but also their performance.
List of Top best sleep and weight loss in 2019
Here is a short list of the top sleep and weight lossproducts from each of the price ranges. Don’t think that cheap means poorly made, often the difference in the products by price are in what features they include not the quality of their manufacture.
That’s why we’ve decided to do an in-depth research around these sleep and weight loss. Now, at the end of those hours-long using sessions and analysis, we are all set to recommend the best choices you’ll have in the sleep and weight loss category. Obviously, we have our picks from premium, semi-premium and budget-friendly sectors. Therefore, when it’s time, you can have the best sleep and weight loss .
Premium Segment
The premium segment includes products that are priced above a certain range. The quality of these and feature capabilities can make these sleep and weight loss deal for professional use.
Medium Segment
The medium segment of the sleep and weight loss market has a mid price range which fits those looking for best bang of their buck.. This is a very wide price range to find products with such similar features but what differentiates them from each other is the approach they take to their features. These are higher end consumer products, but not the pro-summer quality of the premium segment.
When purchasing a Product you want to make sure that you purchase the best sleep and weight loss available for the man/woman who will be on the receiving end. One of the ways to accomplish this is by comparing the different brands that are available and getting the features that fit within your budget.
There are other features that differ by brand also. For example some models will give you a choice of motor speeds. They will give you the option of two different speeds to choose from and other models will just have a standard non-adjustable speed. Having the option can come in handy especially for men that maintain a close cut.
Why do you need a sleep and weight loss
A sleep and weight loss is one of the most popular item that is going to be viral in coming years, due to its wide range of applicability in the industry. People may or may not be aware of the reason why people should buy a sleep and weight loss or why they need to have one.
How to choose the best sleep and weight loss for you?
To choose and buy the right kind of sleep and weight loss , you will have to be very careful in doing so. Because the sleep and weight loss come in a wide range of types, having different characteristics and capabilities and if you don’t concentrate on each and every aspect, then you surely would miss out the best one for you.
Here is a checklist you can use to double check your choice while selecting and purchasing it.
Determine the type and function you need
You should be very clear about the type of sleep and weight loss you need. Keep in mind the various types and determine the best on the basis of the feature you need and the purpose you need to accomplish. Like for a medium range product with a medium quality or a high end stuff.
Brand and price
If you have a particular budget or a specific brand in mind then do sort out the brand first and then look for further features.
Quality of the material
The first thing you should look at, is the quality of material and the sturdiness of the structure. It is important because the sleep and weight loss should be made of high quality and durable material to help it withstand normal day to day wear and tear.
Warranty and complimentary tools
If you can get a warranty from the manufacturer then it would be a plus, so look at this feature also. In addition to it you may also find some tool that some of the manufacturers offer, along your product.
Where to buy the best sleep and weight loss
Buying a sleep and weight loss could be hectic, if you don’t know where you can find the best brands and a wide range sleep and weight loss types to let you select the one you need. For this, you’ll have to search for the most trustworthy and reliable seller that will offer you all the best rated brands along with the best price available on the market. You can either look to buy it from a local market or through online retailer and stores like Amazon.
Most of the people have a tendency to prefer online stores like The amazon. The reason behind it is the availability of the wide range of quality products, trustworthy sellers and an opportunity to compare the products and pick the best one for you.
So, You can easily buy your sleep and weight loss on amazon at affordable rates and an assurance of a quality product.
The final word
This is just an overview of some of the best sleep and weight loss in each of the price ranges. The point is that no matter what your budget, there is a functional sleep and weight loss for you. Make sure you filter them for the ones that interest you so you know all the features and considerations of each. That can be the best way to identify what features you really need in a more expensive version.
Article source: https://newsnifty.com/best-sleep-and-weight-loss-to-buy-in-2019-sleep-and-weight-loss-reviews/8929/
Garcinia cambogia extract is non-toxic, tasteless, odorless powder and found to be very effective herbal alternate for controlling obesity and cholesterol by inhibiting lipogenesis in our body.
Access Report Details at: https://www.themarketreports.com/report/global-garcinia-cambogia-extract-market-research-report
Garcinia Cambogia has been used for thousands of years in the Orient as a food supplement. It is used as an appetite suppressant and to inhibit the absorption and synthesis of fat, cholesterol and triglycerides.
The global Garcinia Cambogia Extract market is valued at xx million US$ in 2018 is expected to reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
This report focuses on Garcinia Cambogia Extract volume and value at global level, regional level and company level. From a global perspective, this report represents overall Garcinia Cambogia Extract market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan.
Key companies profiled in Garcinia Cambogia Extract Market report areXi’an Lyphar Biotech, Shaanxi Fuheng (Fh) Biotechnology, Shaanxi Guanjie Technology, Wuhan Vanz Pharm, Hunan Kanerga Pharmaceutical Sales, Two Blue Diamonds, Maruti Futuristic Pharma, Kinal Global Care, Nutra Graceand more in term of company basic information, Product Introduction, Application, Specification, Production, Revenue, Price and Gross Margin (2014-2019), etc.
Purchase this Premium Report at: https://www.themarketreports.com/report/buy-now/1418191
Table of Content
1 Garcinia Cambogia Extract Market Overview
2 Global Garcinia Cambogia Extract Market Competition by Manufacturers
3 Global Garcinia Cambogia Extract Production Market Share by Regions
4 Global Garcinia Cambogia Extract Consumption by Regions
5 Global Garcinia Cambogia Extract Production, Revenue, Price Trend by Type
6 Global Garcinia Cambogia Extract Market Analysis by Applications
7 Company Profiles and Key Figures in Garcinia Cambogia Extract Business
8 Garcinia Cambogia Extract Manufacturing Cost Analysis
9 Marketing Channel, Distributors and Customers
10 Market Dynamics
11 Global Garcinia Cambogia Extract Market Forecast
12 Research Findings and Conclusion
13 Methodology and Data Source
When you’re trying to optimize your site to perform better in the search results, you’re always looking for new ways to improve your website and search engine optimization (SEO) strategy. As you search around, you’ll come across information about the importance of anchor text.
Anchor text is crucial because it helps search engines read your site and understand its relevance to a user’s search. Plus, it helps users navigate your website and learn more about a topic, service, or product.
On this page, we’ll provide you with an all-encompassing guide to help you nail your anchor text. If you need help optimizing your anchor text, or other aspects of your SEO campaign, call us today at 888-601-5359 to speak with a strategist.
Let’s get started!
The definition of anchor text is the visible, clickable text in a hyperlink. It often shows up as a blue piece of text, which users can click to visit another page. The text color will depend on your color scheme and website CSS.
Here is a quick anchor text example for perspective:
“Search engine optimization (SEO) (anchor text) is a valuable method for helping your business boost its website’s ranking in the search results, helping your company reach more customers, earn more site traffic, and generate more revenue.”
Anchor text is also known as the link label or link title. You may also hear the term anchor link used with anchor text. Generally, you’ll see these terms when looking for information about anchor text.
So, what is an anchor link?
An anchor link is content you link to through the text. It’s the URL attached to the link content. The link goes to a page on the Internet or a PDF document. The anchor link is an essential part of your anchor text because it guides your audience to a relevant page.
If we refer back to our example, “search engine optimization (SEO)” is the anchor text and https://www.webfx.com/blog/marketing/seo-basics-what-is-seo/ is the URL, or anchor link.
As you start to learn more about how to write anchor text, you will find that there are numerous types of anchor text you can use.
Let’s take a look at seven common types of anchor text:
Exact match anchor text is when your anchor text matches the targeted keyword of your linked page. For example, if you were discussing a “recipe for fudge brownies” and linked to a fudge brownie recipe on that anchor text, that would be an exact match.
The core text is a direct reflection of the link.
With partial match anchor text, the page you’re linking to has a variation of the anchor text you’re using. As an example, the anchor text may read “fudge brownies” and link to a page targeting the keyword “best fudge brownie recipe.”
It has a form of your anchor text, but it doesn’t match it one-for-one.
When you use branded text, you link to a brand’s website when you mention their name in the text. For example, if you were talking about Target and their variety of products, you would link directly to Target’s website.
Naked links are when you don’t have actual anchor text. You use the URL in the text naturally. As an example, you may say, “Visit our website, www.target.com, to see all our products,” versus saying something like, “Visit us online to see all our products.”
When you mention a site but don’t use the full URL, that’s a site name anchor text. A site name anchor text looks like this: Target.com. It’s a URL to the site, but it doesn’t include the full “www” part of the URL.
Generic anchor text doesn’t tell anyone what the link is about or what it covers.
It’s phrases like, “Click here” and “Learn more,” which don’t indicate where the link will take users. This kind of anchor text is uninformative and doesn’t help your audience understand what type of content they can expect to see by clicking the link.
If you link to content through an image, the alt attribute becomes the anchor text for the link. Search engines like Google use this text to determine the context of an image because it cannot see pictures.
These are the different types of anchor text you can use on your page. You’ll want to get familiar with these different formats, so you know which ones are the most effective for your business.
As you learn more about anchor text, you may wonder what the role of anchor text is in SEO. Anchor text plays an essential part because it helps search engines index your pages. Search engines use it to determine how people visit your page and the context of your page.
You can’t really control who links to your site and the anchor text they use to link to it. You can, however, control the anchor text within your site.
When you optimize your anchor text for search, as well as users, it can help improve your ranking and make it easier for Google to read and understand your page.
If you’re looking to optimize your anchor text for SEO, use this guide to anchor text.
Anchor text is an integral part of SEO.
Let’s take a look at four tips for making SEO-friendly anchor text:
When you create anchor text and link to pages, you want to be consistent throughout your page. Links should be as concise as possible to keep your site looking clean.
First, your links should all be around the same length. This will build consistency on your site and make your anchor text look cohesive on your page.
Imagine logging onto a website and seeing a paragraph like this:
“When you’re trying to design the perfect hyperlink, the key is to make it easy to read and understand. You don’t want your audience to be overwhelmed by an abundance of blue hyperlinks. If you want to be successful with internal linking, keep your anchor text short, relevant, and easy to read.”
The blue text is a representation of the length and number of links. When you look at this paragraph, it’s overwhelming. The anchor text ranges from two words to 10, and there is an abundance of links in one place.
This doesn’t help readers. The paragraph features too many links, providing users with multiple choices and options. Not to mention, the anchor text has too many words. Your audience will lose track of what you’re linking to because the anchor text is so long.
Instead, the paragraph would look better like this:
“When you’re trying to design the perfect hyperlink, the key is to make it easy to read and understand. You don’t want your audience to be overwhelmed by an abundance of blue hyperlinks. If you want to be successful with internal linking, keep your anchor text short, relevant, and easy to read.”
While the anchor text isn’t the same length, it’s close and appears balanced. When you read the hyperlinks, you know what to expect when you click on them. This is an excellent example of anchor text because it’s balanced and easy to read.
When you create anchor text, you want to ensure you’re linking to a relevant page. By creating a relevant link, you can improve your page ranking and its value to users. If you take one action item away from this guide to anchor text, make it linking to relevant content.
Relevance depends on the topic of the source page. This is the page you’re linking to through your anchor text. The anchor text should be relevant to the page that the link in the anchor text takes you.
For example, if you had the anchor text “best fudgy brownies” and linked to an article about cookies, it wouldn’t be relevant. A relevant source page would be “Top 10 fudgy brownie recipes.”
Related content sends stronger relevancy signals than unrelated content. Search engines use the source page to help it better understand the context of the anchor text on the page. So, in this case, the “top 10 fudgy brownie recipes” anchor link helps Google understand the context of best fudgy brownies in the anchor text of the original article.
Your anchor text and link should coordinate to drive the best results for your business.
When you create and write content, you’ll use a few keywords to try and help your site rank in the search results. While you’re integrating these keywords into your text, you don’t want to link to content every time you use those keywords.
If you do this, it will appear suspicious to Google. Google will think the links aren’t natural and that you forced them into the text. This won’t help your campaign achieve success.
To prevent this from happening, only use links in anchor text once. The first time you mention a keyword, you can link to whatever content is relevant to that keyword. From that point forward, don’t link to other content with that keyword to prevent it from looking suspicious.
You also don’t want to force text to become anchor text. You should only create anchor text where it fits naturally.
You will also want to follow the same practice for internal linking on your own site. Whenever you create new content, you’re going to have other pages on your site that are relevant to your topic. You’ll want to link to them to guide your audience to new pages and keep them on your site longer, as well as help search engines find new content.
If you want to be successful with internal linking, don’t link to the same page using the same anchor text on different pieces of content. You can link to the same page internally, but you’ll want to change up the wording to keep it fresh. It also prevents Google from seeing your internal linking as spammy.
As mentioned in this anchor text guide, one format of text is generic anchor text. This is when people use phrases like “click here” and “learn more” as anchor text. If you want to drive the best results for your business, avoid using generic text.
Generic anchor text doesn’t help users navigate and explore your website. When you’re doing anchor text optimization, avoid generic phrases. If your anchor phrase says, “click here,” it doesn’t tell the audience what the link is about or what to expect. Search engines won’t know either.
When you create anchor text, stick to topic-specific phrases to provide the most value to users, as well as help search engines understand your page. It will help improve the usability of your website, plus support your SEO strategy.
Anchor text is a valuable part of your SEO strategy. If you want to get results from your SEO campaign, invest in creating helpful and relevant anchor text. By doing anchor text right, you’ll help search engines (and users) digest the information on your site better.
If you need help creating impactful anchor text, our team at WebFX can help. We have over 200 experts that will bring their knowledge and expertise to your campaign. As your partner, we’ll help you create valuable anchor text and optimize your strategy to drive the best results.
Ready to start optimizing anchor text to create a better SEO strategy?
Contact us online to see how we can help you get started.
The post Importance of Anchor Text [Your All-Encompassing Guide] appeared first on WebFX Blog.
Table Of Content
Define Which Resources to Show on the Index View
Remove Links From Relational Fields
Hide Resource From Navigation
I will add more and more tips as I discover them.
Define Which Resources to Show on the Index View The index view is where you can see all the items...
Laravel Cashier for Mollie is a first-party Cashier package—created and maintained by Sander van Hooft—which provides an expressive, fluent interface to subscriptions using Mollie’s billing services.
The post Subscription billing wi...
PHP Internals News: Episode 12: Argon Hash Implementation
London, UK
Thursday, May 30th 2019, 09:12 BST
In this twelfth episode of "PHP Internals News" I talk with Sara Golemon (Twitter, GitHub) about the "Provide argon2i(d) implementations...
I was recently faced with the issue of physically moving all the songs I’d given five stars in Rhythmbox to a phone.... Read More