Archive for February, 2018

Sandra Bullock: Conmen are using my name and picture to flog rip-off “miracle” diet pill

Friday, February 23rd, 2018

Hollywood star Sandra Bullock is furious after her name has been hijacked by conmen to push supposed weight-loss remedies.

Numerous websites are using made-up quotes that claim she uses a range of pills that boast of miraculous results.

The pills are also said to have won Dragons’ Den here in the UK, and its American equivalent, Shark Tank.

“It was the most watched episode in Dragons’ Den history when sisters Anna and Samantha Martin won over the Dragons’ Den panel,” gushes a website for supposed fat-burning weight loss pills costing just £4.95.

“Never before had the judging panel unanimously decided to each invest over a million dollars into a potential company.”

Which raises an obvious question: why would the Dragons invest dollars and not pounds?

Still, the site goes on to claim that a bunch of Hollywood celebrities endorse the product, TrimGenix Garcinia.

“I have a hectic schedule and I don’t have a lot of time to devote to workout routines,” the website quotes actress Sandra Bullock as saying.

“That’s why I love TrimGenix Garcinia! Taking just one per day helps me stay toned and feeling healthy and energetic.”

Trap: The offer comes with strings

The pills are made from a tropical fruit, garcinia cambogia, and besides burning fat they supposedly aid sleep and increase energy.

I’ve no idea if the health claims are true, but I can confidently say that the celebrity endorsements are fake.

“This site is using Sandra Bullock’s name and image without her giving permission,” her spokeswoman said.

“She is not associated in any capacity with this product nor has she ever used it.”

In the States, there are websites claiming TrimGenix won Shark Tank: “$4.95 weight loss pill that naturally burns fat gets biggest deal in Shark Tank history.”

So, did it win Dragons’ Den or Shark Tank? The answer is neither.

The pictures of Anna and Samantha Martin really show two sisters called Shelly Hyde and Kara Haught, who went on Shark Tank to promote a swimwear range.

Their pictures have been used ever since by conmen to promote junk that is nothing to do with them.

“We would love to get them to stop, not sure how though,” they said. “It’s so frustrating.”

Last year, I told how the same pictures were used to flog a skin cream called, among other names, Total Age Repair.

The blurb was identical: “Never before had the judging panel ­unanimously decided to each invest over a million dollars into a potential company”.

The only difference is that back then the sisters were given the names Anna and Samantha Williams, rather than Martin.

The skin cream version of the scam is still active and one of the names it now uses is Le Baleux Moisturiser.

This uses the same picture of the sisters and another fabricated endorsement from Sandra Bullock.

“I have a hectic schedule and I don’t have a lot of time to devote to beauty routines,” she’s quoted.

“That’s why I love Le Baleux Moisturiser! Just a few minutes every night keeps my skin beautiful and wrinkle free.”

And it’s not just Le Baleux, Sandra Bullock’s name is being used without permission for load of similar old beauty and diet baleux, just look at these:

Lies: actress has not endorsed all these pills

If half these claims were true the actress would be spending so much of her life popping weight-loss pills and smearing cream over her face she’d never have any time for filming.

These products typically use pressure-selling to push free samples. This Tuesday, one garcinia site read: “Free samples are limited. Expires on Tuesday, February 20, 2018.”

What you won’t know unless you find the small print is that you’ll be sent more of the stuff every month, along with a bill.

“I applied for a free trial of Total Age Repair which I received a month or so ago,” one reader has just told me.

“Today I’ve had another jar and a fee of £89.95.”

She received a £44.97 refund after complaining, but has since had another £89.95 deduction from her account without even receiving another jar – which means that so far the “free trial” has cost almost £135.

Article source: https://www.mirror.co.uk/news/uk-news/sandra-bullock-conmen-using-name-12064488

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Sandra Bullock: conmen are using my name and picture to flog rip-off “miracle” weight loss pill

Thursday, February 22nd, 2018

Hollywood star Sandra Bullock is furious after her name has been hijacked by conmen to push supposed weight-loss remedies.

Numerous websites are using made-up quotes that claim she uses a range of pills that boast of miraculous results.

The pills are also said to have won Dragons’ Den here in the UK, and its American equivalent, Shark Tank.

“It was the most watched episode in Dragons’ Den history when sisters Anna and Samantha Martin won over the Dragons’ Den panel,” gushes a website for supposed fat-burning weight loss pills costing just £4.95.

“Never before had the judging panel unanimously decided to each invest over a million dollars into a potential company.”

Which raises an obvious question: why would the Dragons invest dollars and not pounds?

Still, the site goes on to claim that a bunch of Hollywood celebrities endorse the product, TrimGenix Garcinia.

“I have a hectic schedule and I don’t have a lot of time to devote to workout routines,” the website quotes actress Sandra Bullock as saying.

“That’s why I love TrimGenix Garcinia! Taking just one per day helps me stay toned and feeling healthy and energetic.”

Trap: The offer comes with strings

The pills are made from a tropical fruit, garcinia cambogia, and besides burning fat they supposedly aid sleep and increase energy.

I’ve no idea if the health claims are true, but I can confidently say that the celebrity endorsements are fake.

“This site is using Sandra Bullock’s name and image without her giving permission,” her spokeswoman said.

“She is not associated in any capacity with this product nor has she ever used it.”

In the States, there are websites claiming TrimGenix won Shark Tank: “$4.95 weight loss pill that naturally burns fat gets biggest deal in Shark Tank history.”

So, did it win Dragons’ Den or Shark Tank? The answer is neither.

The pictures of Anna and Samantha Martin really show two sisters called Shelly Hyde and Kara Haught, who went on Shark Tank to promote a swimwear range.

Their pictures have been used ever since by conmen to promote junk that is nothing to do with them.

“We would love to get them to stop, not sure how though,” they said. “It’s so frustrating.”

Last year, I told how the same pictures were used to flog a skin cream called, among other names, Total Age Repair.

The blurb was identical: “Never before had the judging panel ­unanimously decided to each invest over a million dollars into a potential company”.

The only difference is that back then the sisters were given the names Anna and Samantha Williams, rather than Martin.

The skin cream version of the scam is still active and one of the names it now uses is Le Baleux Moisturiser.

This uses the same picture of the sisters and another fabricated endorsement from Sandra Bullock.

“I have a hectic schedule and I don’t have a lot of time to devote to beauty routines,” she’s quoted.

“That’s why I love Le Baleux Moisturiser! Just a few minutes every night keeps my skin beautiful and wrinkle free.”

And it’s not just Le Baleux, Sandra Bullock’s name is being used without permission for load of similar old beauty and diet baleux, just look at these:

Lies: actress has not endorsed all these pills

If half these claims were true the actress would be spending so much of her life popping weight-loss pills and smearing cream over her face she’d never have any time for filming.

These products typically use pressure-selling to push free samples. This Tuesday, one garcinia site read: “Free samples are limited. Expires on Tuesday, February 20, 2018.”

What you won’t know unless you find the small print is that you’ll be sent more of the stuff every month, along with a bill.

“I applied for a free trial of Total Age Repair which I received a month or so ago,” one reader has just told me.

“Today I’ve had another jar and a fee of £89.95.”

She received a £44.97 refund after complaining, but has since had another £89.95 deduction from her account without even receiving another jar – which means that so far the “free trial” has cost almost £135.

Article source: https://www.mirror.co.uk/news/uk-news/sandra-bullock-conmen-using-name-12064488

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Quantum PHP (New)

Thursday, February 22nd, 2018

quantumphp-test
Package:
Quantum PHP
Summary:
Output log messages to show in browser console
Groups:
Debug, Logging, PHP 5, Utilities and Tools
Author:
Frank Forte
Description:
This class can Output log messages to show in browser console...

Read more at https://www.phpclasses.org/package/10683-PHP-Output-log-messages-to-show-in-browser-console.html

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Advanced HIIT – High Intensity Interval Training

Thursday, February 22nd, 2018

I have written about HIIT before but it is something that I really do prescribe to instead of just another workout alternative. The idea to me of getting a good workout is to workout hard for a short period of time and really work the muscles.

Lately I have been trying to concentrate even more on compound, or basic, exercises like bench press, squats, military press and rows.

Why do HIIT workouts?

The way that you do one of these workouts is to string all of your exercises together and do it as one long set with very little time between exercises. You do this one long set and then take a rest and then do it all over again.

Advanced HIIT - High Intensity Interval Training

This is the exact method that Tom has talked about in Burn the Fat and is the way to have a quick but very effective and very intense workout.

I used to hate spending an hour training everyday and now I train my body in only 30-40 minutes instead. Nice time saving and I feel like I really worked hard after I am done.

Compound exercises are a very important part of high intensity interval training. The real advantage of doing the compound exercises is that you get to work your body as intended.

For your rowing you know that it is working mainly your back and biceps proton-pump inhibitors but the shoulders and forearms get a workout too and when are you going to really work your forearms?

Zen to Fitness has a great workout  that has details on 10 exercises that you would do in a circuit style routine and it is definitely a great read so check it out but remember that this is advanced and would be really tough to do so do not worry about this kind of intensity just yet if you have not done it before.

Prepping for HIIT workouts

One thing that I never mentioned before is the prep for a big circuit training like this. I always think of this as three sets of 6 or 8 exercises so each set is 10 or 12 minutes long and very difficult.

I always make sure that I work really hard for each of my exercises and take a quick gulp of water and quickly (5 seconds or so) refocus for the next exercise. This is really a difficult thing to do but the mental game of lifting as Arnold Schwartzenegger has taught us is 99% of your lifting anyway.

Having a water bottle for your workout is important not only for the water but for something else to focus on between the exercises.

Mentally it is a really good idea to stop one exercise and then be able to start the next exercise mentally fresh even when your body is tired and you are breathing hard.

If you do not refocus quickly between exercises then you will not be able to get good sets out later in the circuit at all.

Article source: https://www.fitnesstipsforlife.com/advanced-hiit-high-intensity-interval-training.html

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WordCamp Incubator 2.0

Wednesday, February 21st, 2018

WordCamps are informal, community-organized events that are put together by a team of local WordPress users who have a passion for growing their communities. They are born out of active WordPress meetup groups that meet regularly and are able to host an annual WordCamp event. This has worked very well in many communities, with over 120 WordCamps being hosted around the world in 2017.

Sometimes though, passionate and enthusiastic community members can’t pull together enough people in their community to make a WordCamp happen. To address this, we introduced the WordCamp Incubator program in 2016.

The goal of the incubator program is to help spread WordPress to underserved areas by providing more significant organizing support for their first WordCamp event. In 2016, members of the global community team worked with volunteers in three cities — Denpasar, Harare and Medellín — giving direct, hands-on assistance in making local WordCamps possible. All three of these WordCamp incubators were a great success, so we're bringing the incubator program back for 2018.

Where should the next WordCamp incubators be? If you have always wanted a WordCamp in your city but haven’t been able to get a community started, this is a great opportunity. We will be taking applications for the next few weeks, then will get in touch with everyone who applied to discuss the possibilities. We will announce the chosen cities by the end of March.

To apply, fill in the application by March 15, 2018. You don’t need to have any specific information handy, it’s just a form to let us know you’re interested. You can apply to nominate your city even if you don’t want to be the main organizer, but for this to work well we will need local liaisons and volunteers, so please only nominate cities where you live or work so that we have at least one local connection to begin.

We're looking forward to hearing from you!

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Integratori naturali: la Garcinia Cambogia pura

Wednesday, February 21st, 2018

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Tra gli integratori naturali utilizzati per dimagrire, negli ultimi temi ce ne sono diversi che stanno prendendo il sopravvento. Prima di approfondire il discorso è fondamentale ricordare che non esistono prodotti miracolosi per la perdita di peso, ma che dimagrire è sempre frutto di fatica, di lavoro costante, di sacrifico.

Di ricette miracoloso in sostanza non ne esistono; anzi quella che funziona meglio è antica come il mondo. Uno stile di vita corretto unito ad una alimentazione sana, più che mai fondamentale per perdere peso, e ad una attività fisica da praticare in modo equilibrato ma costante.
Niente di stravolgente quindi. Stili di vita corretti e sani, questo è alla base di un meccanismo virtuoso che possa portare a perdere peso. Ma a queste abitudini possono essere affiancati integratori alimentari, sempre naturali e mai con additivi chimici, che vanno a supportare le operazioni velocizzando il processo di perdita di peso.

Tra i tanti integratori alimentari di questo settore usciti negli ultimi anni e al 100% naturali, vi è la Garcinia Cambogia. Probabilmente il nome non sarà nuovo per chi è interessato a questi argomenti. Si tratta di un prodotto naturale che deriva da un frutto tropicale presente nel sud-est dell’Asia.

Tante proprietà che fanno capo anche ad antiche tradizioni popolari, dato che la Garcinia Cambogia viene utilizzata da sempre nelle culture asiatiche e in particolare in quelle indiana e vietnamita. Queste proprietà parlano di grandi capacità di bruciare i grassi: la Garcinia Cambogia è un prodotto naturale che può quindi essere utilizzato come integratore nell’ambito di una dieta sana ed equilibrata.

In che modo agisce? L’integratore avrebbe una azione direttamente sull’appetito, limitandolo, così da ridurre anche il totale di calorie ingerite nel corso della giornata. La presenza poi di acido idrossicitrico, principio attivo in grado di ‘pulire’ il grasso in eccesso dell’organismo, aiuta a ridurre la produzione di colesterolo cattivo fungendo anche da lassativo naturale.

Tutte azioni che hanno una ricaduta diretta sulla possibilità di perdere peso. Non è un caso che oggi la  Garcinia Cambogia trovi largo impiego nelle diete e sia collocata sul mercato tra i prodotti capaci di supportare chi vuole perdere peso.

Una pianta sub tropicale dalle tante proprietà naturali che oggi viene venduta come integratore alimentare sotto forma di capsule. Un rimedio noto da tempo, in altre culture, se si pensa che nella cucina indonesiana, ad esempio, è un ingrediente base per molti piatti tipici.

Essendo un integratore che favorisce la perdita di peso, deve essere assunta ovviamente consultando un esperto e senza eccedere nelle dosi.

Article source: https://www.atnews.it/2018/02/integratori-naturali-la-garcinia-cambogia-pura-35529/

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Getting Motivated To Run Your First Race

Wednesday, February 21st, 2018

Health magazine has these quick tips to help you get motivated to run a race. I know that it has been a goal of mine to run a 10k for a long time but pushing through that tough training and having my body heal between workouts is the tough part.

Need help in the motivation department? Sign up for a 5K or 10K. Suddenly, your exercise routine becomes ‘training’ and every workout has a purpose.

Plus, your competitive spirit is bound to keep you fired up and help you push past what you thought was impossible. Here’s how to ace the race.

Three Tips To Help You Get Motivated to Run Your First Race

Find your ideal race. If you usually do 1- to 2-mile runs, try a 5K (just over 3 miles). If you can comfortably do 3 to 4 miles, go for a 10K (a little more than 6 miles).

Find a race online at Active.com or by checking with a local running store (expect to pay around $25 to enter). Leave plenty of time to train; 8 to 10 weeks is ideal. Then tell everyone about it better yet, ask them to join you.

Getting Motivated To Run Your First Race

Get with a program. You can go to Training Programs to download one of my 5K or 10K race plans and a running log to track your progress.

Post the log on your fridge with a map of the race course for inspiration.

Prep for race day! That morning, eat a high-carb, low-fat breakfast (my favorite: peanut butter on toast with a banana) and drink 8 ounces of water at least 2 hours before the race starts to allow time for digestion.

Arrive at least 45 minutes early, so you have time to settle in and warm up with 5 to 10 minutes of easy-paced walking and running.

When it’s time to line up, aim for the middle (or back) to avoid getting mowed over by the quick starters. During the race, back off a little for the first half, then turn up the speed in the closing miles; you’ll run better, stronger, and faster (and look fabulous in that finish-line photo).

Once you cross the line, keep walking to cool down, and drink some sports drink or chocolate milk within 30 minutes to refuel your muscles. Then celebratehey, you deserve it!

Article source: https://www.fitnesstipsforlife.com/getting-motivated-to-run-a-race.html

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Array Depth (New)

Wednesday, February 21st, 2018

Package:
Array Depth
Summary:
Traverse arrays in depth to perform useful actions
Groups:
Data types, PHP 5
Author:
zinsou A.A.E.Moïse
Description:
This class can Traverse arrays in depth to perform useful actions...

Read more at https://www.phpclasses.org/package/10642-PHP-Traverse-arrays-in-depth-to-perform-useful-actions.html

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Array Depth (New)

Wednesday, February 21st, 2018

Package:
Array Depth
Summary:
Traverse arrays in depth
Groups:
PHP 5
Author:
zinsou A.A.E.Moïse
Description:
This class can help achieving this goal:

- return the given array depth (level of interleaving)
- return all data types used in a given array
- return whether or not the array is homogeneous
- return the signature of a given array
- return whether or not an array is suitable for rows and columns selection's process...

Read more at https://www.phpclasses.org/package/10642-PHP-Traverse-arrays-in-depth.html

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The Supplement Assist

Wednesday, February 21st, 2018

Diet and exercise are the most essential factors in maintaining a healthy weight. However, more consumers are opting for dietary supplements to aid in weight loss; and as product transparency becomes increasingly more important, so do natural ingredients in these weight management products. In a study by Persistence Market Research they concluded that, “The global weight control dietary supplements market is also estimated to bring in $37.1 million (U.S.) by 2026 end” (1). This could mean an even bigger opportunity for natural retailers and the industry as a whole to offer products to consumers wanting a more natural approach.

Neil E. Levin, senior nutrition education manager of NOW, Bloomingdale, IL ,says supplementation can sometimes be necessary especially when someone is cutting something out of his or her diet. For example, someone limiting carbs may not be getting as many fruits and vegetables as they should, and limiting fats can reduce fatty acid and fat-soluble nutrient intake.

Trisha Sugarek MacDonald, sr. director of research development at Bluebonnet Nutrition Corp., Sugar Land, TX, notes the most popular weight loss product categories: thermogenesis (burning calories/increasing metabolism), optimizing fat metabolism, regulating blood glucose levels and inducing satiety. She says a healthy lifestyle is the first priority but adding natural supplements in these areas can give consumers an edge.

Autophagy
Naomi Whittel is the founder of Reserveage Nutrition and CEO of Twinlab Consolidated Holdings. In her new book, “Glow15, A Science Based Plan to Lose Weight, Revitalize Your Skin, and Invigorate Your Life,” she talks about the importance of autophagy and its relevance in weight management. She states “autophagy literally means ‘self-eating’ and is a natural detox process that allows for the removal of toxins from your cells” (2). It’s basically the body’s consumption of its own tissue as part of a metabolic process. In turn, this process can aid in weight loss in a few ways. Whittel notes that protein cycling — alternating between consuming high and low amounts of protein — can boost glucagon and autophagy, meaning your body won’t store food as fat but rather burn it and build muscle. She says protein cycling has been shown to reduce the risk of diseases like diabetes, cancer and heart disease.
Whittel also mentions ketosis and how it is one of the best ways to boost autophagy. By putting the body in this state, it reaps the benefits of fasting without depriving the body. She recommends waiting until later in the day to consume carbs to prolong this state and the benefits (carbs are also used more effectively later in the day).

In “Glow15,” Whittel highlights some foods that are helpful in achieving autophagy and weight loss. First is green tea; with a low caffeine content and active polyphenols that activate autophagy. It has even been shown that those who drink a cup a day burn roughly 100 more calories than those who don’t. Cinnamon is another source that helps activate autophagy. This spice high in antioxidants has been shown to protect brain cells from neurodegenerative diseases and protects against cell damage and cell mutation. Coconut oil is a fatty acid that also stimulates autophagy. MCT in coconut oil is used directly for energy instead of being stored as fat. Whittel notes a few other things good for activating autophagy: polyphenols, sphingolipids, omega-3 fatty acids, sulforaphanes, vitamins C, D, E, K and spermidine.

Hot Ingredients
Jeff Brucker, VP of marketing for Genesis Today, Austin TX, has noticed a rise in consumers looking for MCT oil because of its numerous benefits (energy source, brain health, metabolism aid) and convenience since it can easily be used in foods and beverages.

Since keeping blood sugar levels down is a key to maintaining weight, ingredients like chromium, moringa and as mentioned earlier, superfood polyphenols, are popular among consumers. Brucker says one of the most consistently popular weight management supplements is garcinia cambogia, which is used in many powder and capsule products. If looking to lose weight, first comes diet and exercise, however, Brucker explains, “Supplementation can help fill in the gaps and provide additional support for a holistic lifestyle program.”

Sugarek MacDonald also cites garcinia cambogia as one of Bluebonnet’s most popular ingredients, explaining that it supports serotonin to curb appetite and reduces cellular fat production. Other key ingredients for weight management, she says are chromium picolinate, a trace mineral that metabolizes carbs and fat and supports healthy blood sugar levels; l-carnitine, an amino acid that transports fatty acids to use as fuel and supports exercise performance; choline and inositol, B vitamin derivatives that support brain health and boost energy; l-methionine, an amino acid that helps the body burn stored fatty acids for energy and potassium and magnesium, essential macro-minerals that maintain proper muscle function. Sugarek MacDonald observes that different things are going to work for everybody so there is certainly no one-size-fits-all solution. Identifying individual needs and reasons for weight gain is crucial to finding the individual’s effective combination. Anke Sentko, VP, regulatory affairs and nutrition communication, BENEO, Parsippany, NJ, brings up an interesting perspective on weight loss vs. management. At BENEO they prefer the term “management” because they believe stopping weight gain is what’s important and may also sound less intimidating to those struggling with their weight.

BENEO uses ingredients like chicory fibers and functional carbs from sugar beet that help with energy and calorie balance. “This sustainable approach of supporting healthy eating is the only way to avoid the so called ‘yo-yo effect’ and other dieting frustrations,” says Sentko. Consumers only eat about half the fiber they should; so supplementing an ingredient like chicory root fiber (which helps regulate blood sugar levels) can be very beneficial. Since this ingredient helps with satiety, it can help consumers lower their calorie intake naturally.

Cocoa bean extract is a trending ingredient according to DaRon Gillilan, chief sales officer at LifeSeasons, Copper Canyon, TX. Gillilan says it contains theobromine and caffeine in a 10 to 1 ratio. “Caffeine has been shown to suppress appetite and burn calories that can aid in weight loss. It can also increase energy even when you are at rest to help stimulate thermogenesis.” Thermogenesis is a metabolic process in which the body produces heat from burning calories, therefore aiding in weight loss. He also says cayenne pepper can help speed up metabolism because it dilates the blood vessels. Levin adds apple cider vinegar to the list. Studies have shown it can be a beneficial ingredient in weight loss.

Other Aids
Incorporating fiber and pre/probiotics into a daily regimen can help enhance weight loss. Brucker says this combination can improve digestion, nutrient absorption, satiety, regularity and reduce gas and bloating.

“Dietary fiber consists of non-digestible carbohydrates and lignins that are intact and intrinsic in plants,” says Sugarek MacDonald. “Functional fiber on the other hand is a bit different; this term refers to isolated, nondigestible carbohydrates that have beneficial physiological effects in humans. Together, dietary and functional fiber is known as total fiber.”

Sugarek MacDonald recommends eating fruits, vegetables, nuts, seeds and legumes for fiber content, which can help satiety. Long-term fiber consumption can help control blood sugar levels and can reduce the risk of developing type II diabetes.

Levin recommends taking fiber before a meal and drinking plenty of water with it. He says traditional fiber products like psyllium husk, glucomannan, guar gum, and others have been used to improve satiety and can swell up to make the stomach feel full.

Kiran Krishnan, chief science officer, Just Thrive Probiotic, Park Ridge, IL, agrees fiber and probiotics play a huge role in healthy weight. Providing the body with the right foods can help good gut bacteria thrive. “Bacteria that keep the host lean, burning fat and overall healthier, prefer fiber over sugar,” says Krishnan. He recommends eating foods rich in fiber and straying away from sugar and processed starches. Consuming a prebiotic can also be helpful in that it feeds the good gut bacteria and helps produce butyrate, which stimulates fat burn, lowers inflammation and promotes satiety. Combining pre and probiotics together in a daily ritual can optimize a healthy gut and promote weight loss.

What to do about cravings? Interestingly enough, Krishnan shares that “bad” bacteria and fungus overgrowth can actually send neurotransmitters to the brain causing sugar or junk food cravings. This can make changing eating habits difficult for consumers. “Our bacteria can really make you eat a cupcake. You need to enhance the bacteria that make you want to eat carrots instead,” he states.

In terms of pre/probiotics, Levin says it has been shown that increasing prebiotic intake can change gut bacteria in a day or two (increasing bacteria like Bifidobacteria). This is especially true when switching over to a more plant-based diet. Typically more Bifidobacteria is found in leaner bodies. Having adequate probiotics and good gut bacteria levels are important in managing weight.

Delivery Forms
Brucker stresses the importance of consumers knowing the difference between all their delivery form options so they can decide which is best for them. For instance, gummies are convenient yet can be less efficient and will require more than a capsule or powder, says Brucker. He says powders are great for consumers because they can maintain consistency, which is a key in supplementation. They are also convenient because they can easily be mixed in with foods or beverages. Capsules do have advantages as well.

“Capsule technology has greatly evolved over the past several years to improve stability and absorption,” says Brucker. “Delayed-release, vegetarian capsules are available for prebiotic/probiotic formulas to help ensure survival through stomach acids and absorption in the intestines.”

“Liquid, powder, gummy and chewable supplements are a huge trend right now in the natural health foods market, and that trend is here to stay,” says Sugarek MacDonald. More consumers are moving from traditional capsules to these trends and as Brucker said, there are multiple benefits of different delivery forms.

Lonza Consumer Health Nutrition’s (formerly Capsugel) marketing manager Barri Sigvertsen believes that delivery formats can appeal to consumers as much as ingredients, and dosage forms can influence consistent usage and efficacy. Some capsule advantages are that they are simple and convenient for customers to use; they can easily be thrown into pockets or bags to take on-the-go and Sigvertsen says, capsules can increase effectiveness of certain ingredients.

Lonza’s formulation scientist Justin Southern, says that capsules can eliminate problems with certain ingredients like bitter taste, protect against ingredient breakdown, protect moisture-sensitive ingredients, delay delivery for effectiveness and combine ingredients that don’t mix. Lonza even makes a capsule that can easily be separated so the contents can be poured into a liquid.

Restoring Metabolism
Metabolism or metabolic rate is defined as “the series of chemical reactions in a living organism that create and break down energy necessary for life.” Essentially, it is the rate at which the body expends energy or burns calories (3).

Having a balanced metabolism is crucial in overall health, but especially important when trying to lose weight. Gillilan shares an interesting statistic that the number of calories we burn daily declines 1 – 2% per decade. This process accelerates around age 40 for men and 50 for women and declines further.

Krishnan suggests 15 – 21 g of fiber per day (from different sources), probiotics and eliminating processed foods to improve gut conditions. “Just 3 – 4 weeks of this type of dietary change can make a measurable functional change in your metabolism,” he states. Stimulant-free fat burners (also known as thermogenics) are on the market and can be paired with healthy exercise and diet for an extra boost. Stimulant fat burners trigger the nervous system, so stimulant-free ones are safer on the body. Consumers may choose to deal with metabolism without extra supplements, but some may want an extra way to burn fat.

Besides supplementation there are some other tricks to help boost metabolism. Consuming protein can give metabolism a boost and help with satiety. The calories used when digesting food is the thermic effect of food (TEF) “Protein causes the largest rise in TEF. It increases your metabolic rate by 15 – 30%, compared to 5 – 10% for carbs and 0 – 3% for fats.” Drinking cold water can also aid with metabolism. ­Studies have shown that more calories are expended with cold water since the body heats it and metabolism can be increased temporarily (4).

Certain types of tea can also be beneficial — like oolong and green tea. They can help burn fat by converting fat in the body to free fatty acids and are low in calories so they are good for weight loss and weight management. Also incorporating coconut oil into cooking rather than using butter or other fats can be helpful. Coconut oil has a multitude of benefits in addition to boosting metabolism. It has medium chain fats unlike butter, which has long chain fats; in one study, researchers found that medium-chain fats increased metabolism by 12%, compared to long-chain fats, which raised it by just 4% (4).

In terms of lifestyle changes one can make, getting enough sleep is extremely important. Lack of sleep can disrupt metabolism and cause increased blood sugar levels and insulin resistance, which can ultimately lead to type II diabetes. It has also been shown to increase the hunger hormone ghrelin and decrease the fullness hormone leptin. High intensity workouts also burn fat and can speed up metabolism even after a workout. “One study in overweight young men found that 12 weeks of high-intensity exercise reduced fat mass by 4.4 lbs (2 kg) and belly fat by 17%” (4). It’s good to mix up a workout routine with high intensity exercises and to be active in general.

Along with protein-rich foods, iron, zinc and selenium are important in diet as well; these all support the thyroid, which regulates metabolism. Deficiencies in these can impact the hormones and slow metabolism. Eating foods like meat, seafood, legumes, nuts and seeds or supplementation is important to support thyroid health (5).

Educate Your Customers
Gillilan stresses the importance of helping and educating customers and offers the idea of partnering with experts for customer seminars as an interactive and engaging approach. He also suggests having shelf signage to point out specific ingredients to customers, and possibly an ingredient library available in the health supplement aisle. “We believe sharing knowledge and being open and transparent builds a solid foundation to create a customer for life,” says Gillilan. He believes it’s critical that consumers are educated on choosing the right combination of ingredients, not just any ingredients. WF

References
1. Persistence Market Research, “North America to Witness Strong Growth in the Global Weight Loss Dietary Supplements Market during the Forecast Period 2017 – 2026,” https://www.persistencemarketresearch.com/mediarelease/weight-loss-dietary-supplements-market.asp, accessed Jan. 19, 2018.
2. Whittel, Naomi. Glow15: A Science Based Plan to Lose Weight, Revitalize Your Skin, and Invigorate Your Life. Houghton Mifflin Harcourt
3. Harvard Health Publishing School, “Does Metabolism Matter in Weight Loss?” https://www.health.harvard.edu/diet-and-weight-loss/does-metabolism-matter-in-weight-loss
4. West, Helen, “10 Easy Ways to Boost Your Metabolism (Backed by Science),” https://www.healthline.com/nutrition/10-ways-to-boost-metabolism, accessed Jan. 12, 2018.
5. Petre, Alina, “The 12 Best Foods to Boost Your Metabolism,” https://www.healthline.com/nutrition/metabolism-boosting-foods, accessed Jan. 9, 2018.

Published in WholeFoods Magazine March 2018

Article source: https://wholefoodsmagazine.com/supplements/features-supplements/the-supplement-assist/

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